Showing posts with label Brand ID. Show all posts
Showing posts with label Brand ID. Show all posts

Tuesday, 17 July 2012

46664Fashion Women Spring Summer 12/13 Collection
















































This is what I had to live tweet whilst Barbara Tosalli was presenting the women collection at the 46664Fashion Spring Summer 12/13 Collection Preview. This took place a few weeks back at Speakers Corners’ headquarters:

@JerriMokgofe:  Lots of beautiful animal prints! Urban Jungle in Silk!!!”

@JerriMokgofe:  Nothing is as simple as it seems in this range there is always something special' #46664Fashion Women's Range

@JerriMokgofe: Nothing is as simple as it seems in this range there is always something special' #46664Fashion Women's Range”

@JerriMokgofe: The attention to detail always comes as surprise format when the woman wears the pieces' #46664Fashion

@JerriMokgofe: I always get asked what does a dress have to do with Madiba?' #46664Fashion

Some of my top picks from the collection!



Sunday, 15 July 2012

46664 Fashion Men Spring Summer 2012 Collection




























































This is what I had to live tweet whilst Chris Vogelpoel (46664Fashion Creative Product Executive) was presenting the men collection at the 46664Fashion Spring Summer 12/13 Collection Preview. This took place a few weeks back at Speakers Corners’ headquarters:

@JerriMokgofe: #46664Fashion Spring Summer 12/13 Collection Preview! That should be something special @sammanclark

@JerriMokgofe: 60% of merchandise is produced locally the rest, globally. T-shirts are produced in Cape Town and Knitwear in Mauritius' #46664Fashion

@JerriMokgofe: Brands these days; it’s an emotion we all fall in love with different brands' #46664Fashion

@JerriMokgofe: The simplicity of men's wear meets the Africaness' #46664Fashion

@JerriMokgofe: Stretch Chinos with an Africanism' #46664Fashion @sammanclark"

@JerriMokgofe: Shorts Shorts with a heavy fabric! #46664Fashion

@JerriMokgofe:  Statement Tees 'It’s in our hands' #46664Fashion

@JerriMokgofe#46664Fashion it’s all always Colour, Colour, Colour!”

I sat through the presentation and the entire time I was lightheaded I was having these visions. I just had to break out the smelling salts! My mind was werking at 220km/hr creating looks in my head of what could work with what that I have or that I will still have to buy. You know how it goes when you just see something gawjus that just screams YOU GOTS TO OWN ME!

The collection surpassed my expectations it is is colourful, vibrant, doesn’t hold back, and its all about quality detail. Images above are some of my top picks from the collection that really make me swoon!

Great work Team Brand ID!

Wednesday, 11 July 2012

46664Fashion Spring Summer 2012 / 2013 Collection





















































46664Fashion is heading into Summer 2012/13 fearlessly - and full of enough fun and flamboyance to get the good times rolling well before the festive season swings around again. The dynamic third range from the social impact brand, which raises sustainable income for the 46664 organisation, lives up to its billing as a global player with highly covetable menswear and womenswear.

Head menswear designer, Chris Vogelpoel, describes Summer 2012/13 as a continuation of 46664Fashion’s “celebration of bright colours and bold contrasts”. Sometimes with its tongue firmly in its cheek, 46664Fashion’s Menswear Summer 2012/13 is spot on the current global trends - but never without the unique design twists that reflect the brand’s intense passion for Africa.

Always delivering the unexpected and not shy of being on the right side of flamboyant, Summer 2012/13 takes the at times worn-out “preppy” theme for a quirky outing – with the brand’s sought-after golfers now available in new standout colours, a perfect match for washed shorts. Denim shirts are a centrepiece of the range, featuring the distinctive shweshwe detailing that has found 46664Fashion devotees around the country and there are also plenty of blazers, chinos and jeans. 

Head womenswear designer, Barbara Tosalli has upped the ante on the prints and colours that are fast becoming her signature across the range. “If a print doesn’t come out and bite you from afar, I don’t want it in the range,” Tosalli says of her super-sexy and infinitely wearable Summer 2012/13 range.

From wild, inventive animal prints to colours that make a statement and, always, a host of incredible details, 46664Fashion Womenswear 2012/13 is the first-choice for women who are looking for dynamic fashionwear that they can personalise at the drop of a stunning blouse.

Since launching at retail in August 2011, 46664Fashion has effortlessly seduced a growing number of brand devotees who are passionate about supporting this fund-raising mechanism for 46664 – founded by Mr Nelson Mandela as a way of taking forward his humanitarian legacy in 2002.

The brand’s wearers are deeply proud to be associated with 46664 – and with 46664Fashion’s launch internationally, the number of 46664Fashion followers is set to rapidly expand.

For the brand’s designers, this is only a further spur to keep creating bold, fearless ranges of great quality. “46664 continues to inspire me to constantly perform better and the brand has consumed me,” explains Vogelpoel. “The overwhelming response to the brand in the US and Europe has undoubtedly proved that the designs, quality and the fit are on track and that the story and ethos of the brand is on the move.”

From The Desk of:  Speakers Corner | +27 11 327 1540