Media Release | Wrangler FallWinter 2014 Campaign

A brand of rich heritage, Wrangler has always been about encapsulating the spirit of freedom and being yourself. Keeping true to our roots, we are encouraging you to continue to “Find Your Edge”, become a “Sun Chaser”, discover and embrace a spirit of adventure and freedom with our new advertising campaign.

So, to cope with wild nature on the open road, Wrangler’s Winter 2014 collection equips you with the most comfortable and durable authentic denim gear for everyday journey.

Wrangler “Find Your Edge” is an emotive call to action to awake your instincts and untameable wild spirit, igniting your sense of spontaneous adventure by pushing the boundaries. Being on the cusp means always leading, always innovating, and never following. Edge is a daring attitude.

From The Desk of: Info Brand Ambassadors | info@brandambassadors.co.za | 0112588870

Media Release | Wrangler South Africa AW 2014 LookBook

“Last year it was the return of the denim shirt – and this winter fashionistas are embracing that ultimate style must-have, the denim jacket to keep them covered as the temperature drops.

And fittingly Wrangler, which has crafted many breakthrough innovations in denim since it was established in 1904, has just introduced a mix of ultimate denim jackets for the season, along with its new fit Greensboro jean.

One of Wrangler’s key denim innovations, way back in 1964, was the introduction of “Broken Twill” - the unique zigzag fabric weave that eliminates leg seam-twisting problem even when denim is washed.

This unique “Broken Twill” denim weaving technology has further enhanced the comfort, durability and flexibility of denimwear.

“Broken Twill” was introduced to the market by Wrangler in Winter 2013 in the Crank denim fit and this season the apparel company takes this one step further with the arrival of the Broken Twill denim jacket, due in-stores from April and retailing for R799.

Another centre-piece of Wrangler’s winter offering is the iconic back-embroidered café-race style jacket which is set to become a collector’s item for the denim aficionado.  Priced at R799, this piece was designed by Angela Fenn, Wrangler denim designer, who took her inspiration from the Wrangler archives.

Complementing the range is the introduction of a new Wrangler fit, the Greensboro. A regular fit, sitting alongside the Crank and Ace, the Greensboro has been carefully designed for comfort. And with a slight taper from the knee to the bottom hem, it gives the impression of a slimmer leg for a clean, modern fit.

Check out the Wrangler Winter 2014 collection at Stuttafords Stores from February.”

From The Desk of: Thulane Hadebe | Brand Ambassadors | info@brandambassadors.co.za

Media Release | Wrangler Product Innovation in Summer 2013 Collection

Wrangler is proud to announce a product innovation that sees them adding the Waterless Eco denim to their Summer 2013 collection. Established in 1904, Wrangler’s highlight for the season shows their dedication to sustainability and the environment.

“Sustainability has become a major issue for fashion producers which has lead to Wrangler successfully developing treatments that require less water, less energy and fewer chemicals, while still enabling fantastic vintage looks,” says Wrangler’s Marketing Manager, Clair Mortimer. “It's something Wrangler has been working on for a few seasons and feel is important in the market place.”
 
With the bleaching agent taken out of the finishing to reduce the chemical usage, water consumption has been drastically reduced; all the while, still achieving the same results. The final result is a jean made in a much cleaner way as processes like drying and rinsing, after using chemicals, have been cut out. This results in less tumbles in the machine and reduced energy.

The “Eco Treated” denim is now available at Stuttafords nationwide, retailing at R599.

From The Desk of: Bongani Gxekwa | Brand Ambassadors | +27 11 057 6484

South African Striking Faces x Lerato Sengadi | Jägermeister by Brand Ambassadors

SHAKE YOUR TITS, I LOVE YOUR WORK!

South African Striking Faces x Thulane Hadebe | Jägermeister by Brand Ambassadors

TRIX!

 

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