Media Release | Wrangler South Africa AW 2014 LookBook

“Last year it was the return of the denim shirt – and this winter fashionistas are embracing that ultimate style must-have, the denim jacket to keep them covered as the temperature drops.

And fittingly Wrangler, which has crafted many breakthrough innovations in denim since it was established in 1904, has just introduced a mix of ultimate denim jackets for the season, along with its new fit Greensboro jean.

One of Wrangler’s key denim innovations, way back in 1964, was the introduction of “Broken Twill” - the unique zigzag fabric weave that eliminates leg seam-twisting problem even when denim is washed.

This unique “Broken Twill” denim weaving technology has further enhanced the comfort, durability and flexibility of denimwear.

“Broken Twill” was introduced to the market by Wrangler in Winter 2013 in the Crank denim fit and this season the apparel company takes this one step further with the arrival of the Broken Twill denim jacket, due in-stores from April and retailing for R799.

Another centre-piece of Wrangler’s winter offering is the iconic back-embroidered café-race style jacket which is set to become a collector’s item for the denim aficionado.  Priced at R799, this piece was designed by Angela Fenn, Wrangler denim designer, who took her inspiration from the Wrangler archives.

Complementing the range is the introduction of a new Wrangler fit, the Greensboro. A regular fit, sitting alongside the Crank and Ace, the Greensboro has been carefully designed for comfort. And with a slight taper from the knee to the bottom hem, it gives the impression of a slimmer leg for a clean, modern fit.

Check out the Wrangler Winter 2014 collection at Stuttafords Stores from February.”

From The Desk of: Thulane Hadebe | Brand Ambassadors | info@brandambassadors.co.za

The Workwear, Mood Indigo x Wrangler Chambray Shirt for The Pain

Wrangler is available on the following Social Media platforms:

• For Wrangler on Facebook
• For Wrangler on Twitter
• For Wrangler on Tumblr
• For Wrangler on Instagram

What are your thoughts on the workwear-esque shirt, is it a vibe? The two toned denim blues (mood indigo) washes. It looks like denim but  it is 100% cotton in a light summer feel.

Media Release | Wrangler Product Innovation in Summer 2013 Collection

Wrangler is proud to announce a product innovation that sees them adding the Waterless Eco denim to their Summer 2013 collection. Established in 1904, Wrangler’s highlight for the season shows their dedication to sustainability and the environment.

“Sustainability has become a major issue for fashion producers which has lead to Wrangler successfully developing treatments that require less water, less energy and fewer chemicals, while still enabling fantastic vintage looks,” says Wrangler’s Marketing Manager, Clair Mortimer. “It's something Wrangler has been working on for a few seasons and feel is important in the market place.”
 
With the bleaching agent taken out of the finishing to reduce the chemical usage, water consumption has been drastically reduced; all the while, still achieving the same results. The final result is a jean made in a much cleaner way as processes like drying and rinsing, after using chemicals, have been cut out. This results in less tumbles in the machine and reduced energy.

The “Eco Treated” denim is now available at Stuttafords nationwide, retailing at R599.

From The Desk of: Bongani Gxekwa | Brand Ambassadors | +27 11 057 6484

Wrangler SS12 Campaign - Find your Edge

About Wrangler

Wrangler is the one of the three biggest denim brands with over a hundred years of denim heritage. Founded in the USA in 1904, Wrangler was originally named Blue Bell and has its roots in workwear. It was renamed Wrangler, meaning “working cowboy”, in 1947 and focused on delivering denim innovation and authentic craftsmanship devoted to its denim heritage.

The iconic “W” stitch is the signature of Wrangler, distinguishing it from the “Lazy S” of LEE and “double accurate” of Levi’s.

Find us on Facebook and Follow us on twitter: @WranglerBen

From The Desk Of: Clair-Louise Mortimer | Clair.m@sectorgroup.co.za | 031 313 1400

P.S I am such a sucker for these denims! And clearly they have got more than just balls to back it  up if they can include a statement like "The iconic “W” stitch is the signature of Wrangler, distinguishing it from the “Lazy S” of LEE and “double accurate” of Levi’s. " in their facts sheet! LOLgasm!