Thursday, 13 February 2014

Media Release | Wrangler South Africa AW 2014 LookBook

“Last year it was the return of the denim shirt – and this winter fashionistas are embracing that ultimate style must-have, the denim jacket to keep them covered as the temperature drops.

And fittingly Wrangler, which has crafted many breakthrough innovations in denim since it was established in 1904, has just introduced a mix of ultimate denim jackets for the season, along with its new fit Greensboro jean.

One of Wrangler’s key denim innovations, way back in 1964, was the introduction of “Broken Twill” - the unique zigzag fabric weave that eliminates leg seam-twisting problem even when denim is washed.

This unique “Broken Twill” denim weaving technology has further enhanced the comfort, durability and flexibility of denimwear.

“Broken Twill” was introduced to the market by Wrangler in Winter 2013 in the Crank denim fit and this season the apparel company takes this one step further with the arrival of the Broken Twill denim jacket, due in-stores from April and retailing for R799.

Another centre-piece of Wrangler’s winter offering is the iconic back-embroidered café-race style jacket which is set to become a collector’s item for the denim aficionado.  Priced at R799, this piece was designed by Angela Fenn, Wrangler denim designer, who took her inspiration from the Wrangler archives.

Complementing the range is the introduction of a new Wrangler fit, the Greensboro. A regular fit, sitting alongside the Crank and Ace, the Greensboro has been carefully designed for comfort. And with a slight taper from the knee to the bottom hem, it gives the impression of a slimmer leg for a clean, modern fit.

Check out the Wrangler Winter 2014 collection at Stuttafords Stores from February.”

From The Desk of: Thulane Hadebe | Brand Ambassadors |

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