Media Release | Wrangler FallWinter 2014 Campaign

A brand of rich heritage, Wrangler has always been about encapsulating the spirit of freedom and being yourself. Keeping true to our roots, we are encouraging you to continue to “Find Your Edge”, become a “Sun Chaser”, discover and embrace a spirit of adventure and freedom with our new advertising campaign.

So, to cope with wild nature on the open road, Wrangler’s Winter 2014 collection equips you with the most comfortable and durable authentic denim gear for everyday journey.

Wrangler “Find Your Edge” is an emotive call to action to awake your instincts and untameable wild spirit, igniting your sense of spontaneous adventure by pushing the boundaries. Being on the cusp means always leading, always innovating, and never following. Edge is a daring attitude.

From The Desk of: Info Brand Ambassadors | info@brandambassadors.co.za | 0112588870

The Workwear, Mood Indigo x Wrangler Chambray Shirt for The Pain

Wrangler is available on the following Social Media platforms:

• For Wrangler on Facebook
• For Wrangler on Twitter
• For Wrangler on Tumblr
• For Wrangler on Instagram

What are your thoughts on the workwear-esque shirt, is it a vibe? The two toned denim blues (mood indigo) washes. It looks like denim but  it is 100% cotton in a light summer feel.

Media Release | Wrangler Product Innovation in Summer 2013 Collection

Wrangler is proud to announce a product innovation that sees them adding the Waterless Eco denim to their Summer 2013 collection. Established in 1904, Wrangler’s highlight for the season shows their dedication to sustainability and the environment.

“Sustainability has become a major issue for fashion producers which has lead to Wrangler successfully developing treatments that require less water, less energy and fewer chemicals, while still enabling fantastic vintage looks,” says Wrangler’s Marketing Manager, Clair Mortimer. “It's something Wrangler has been working on for a few seasons and feel is important in the market place.”
 
With the bleaching agent taken out of the finishing to reduce the chemical usage, water consumption has been drastically reduced; all the while, still achieving the same results. The final result is a jean made in a much cleaner way as processes like drying and rinsing, after using chemicals, have been cut out. This results in less tumbles in the machine and reduced energy.

The “Eco Treated” denim is now available at Stuttafords nationwide, retailing at R599.

From The Desk of: Bongani Gxekwa | Brand Ambassadors | +27 11 057 6484

Media Release | Marie Claire Magazine South Africa Partners with Giorgio Armani Acqua for Life

For the third consecutive year, Giorgio Armani has joined forces with Green Cross International (GCI) to promote its global drinking-water programme for communities where potable water is in short supply. The Acqua for Life campaign’s objective is to provide tens of millions of litres of drinking water to populations without any access to it. Nine-hundred million individuals are still deprived of safe, clean and healthy water for their daily essential needs.

Marie Claire added emphasis to this initiative as it hosted two events in Johannesburg to focus attention on the Giorgio Armani Acqua for Life campaign. Various celebrities joined the Marie Claire and Giorgio Armani teams as they painted water-wise messages on the rowing boats at Johannesburg’s Zoo Lake. These boats were painted in the new Acqua For Life Blue, a new Pantone colour developed by Mr. Armani in conjunction with Pantone. 

Marie Claire also hosted a glamorous cocktail party on Thursday (March 14) to focus attention further on the Giorgio Armani Acqua for Life initiative. Guests were introduced to the campaign and also got to experience Giorgio Armani’s new fragrances, Acqua di Giò Essenza and Acqua di Gioia Essenza, first hand.

The Giorgio Armani Acqua for Life campaign will launch officially on World Water Day on 22 March and run until end of April 2013. For the duration of the campaign, Giorgio Armani will donate 100 litres of clean drinking water to communities supported by the Acqua for Life campaign for every single bottle of Acqua fragrance* sold.

*With the sale of every specially marked  Acqua di Gioia and Acqua di Giò fragrances, as well as the new Acqua di Gioia Essenza and Acqua di Giò Essenza fragrances, 100 litres of drinking water will be donated.

To follow the Marie Claire Giorgio Armani Acqua for Life events on Twitter, use the following hash tag: #AcquaforLifeMC

From The Desk of : Bongani Gxekwa | Associated Media Publishing | 021-464-6306