Zakes Bantwini Suit Up!

New Balance 574 For The Pain

Media Release | Puma X Sophia Chang (Lifestyle Collection Directors) For Autumn-Winter 2013

PUMA’s Autumn-Winter 13’ sport heritage products serve as a source of inspiration to up-and-coming artists and entertainers.  This season, PUMA reveals the Brand’s Lifestyle Collection Directors:  a collective group of influencers who connect culture, attitude, and style with ambition.  Sought out from the streets of Paris, Los Angeles and New York City, PUMA’s global group of Collection Directors have been assigned to enhance PUMA’s seasonal key products with their creativity, vision and passion under the ‘Next Starts Now’ platform.  The first of the Collection Directors to be introduced this month is Illustrator, Designer and self-proclaimed ‘Bun’ Queen, Sophia Chang.

NYC-born and bred, Chang’s enthusiasm for killer product designs and POP culture was infectious for her first collaboration with PUMA.  Tasked to visually reinvigorate the season’s Women’s Lifestyle Footwear collection, Chang and her dream team of talents, used the city streets of LA and New York as her backdrop for a photo-shoot that was remarkably colourful, spontaneous and empowering just as the collection itself.

“For me, this project was about giving women the power to own their style,” states Chang.  “The PUMA Women’s Lifestyle footwear styles are bright and fierce, just like us women.  I wanted to embrace the product designs and bring them to life within my illustrations and images.” 

The Women’s Lifestyle Footwear collection is no exception to the ‘Next Starts Now’ seasonal attitude and Chang’s assortment of imagery brings centre stage a collection that is animalistic and bold.  Styles such as the Women’s Sky Wedge Reptile takes design cues from PUMA’s classic Sky Hi, a basketball shoe first introduced in 1992, whilst a futuristic twist to the PUMA Slipstream is mashed up with animal prints to inspire the Future Slipstream Women’s Lite, equally celebrating PUMA’s heritage.

Chang’s photographic images and illustrations will be supported by puma.com and through a series of digital activations on PUMA’s social media channels, including take-overs on PUMA’s Instagram and Tumblr pages from Thursday, September 12^th to Wednesday, September 18th.  In addition, one of Chang’s illustrated designs will be hand painted onto a mural in New York City’s Soho district at the corner of Lafayette Street and Jersey Street from Sunday, September 15^th to Saturday, October 12^th, 2013.  A time-lapse video will be shared on PUMA’s Instagram on Monday, September 16th.

As for what is next with Chang and her high bun...it is on the rise and there is more to stay tuned for in the season with PUMA and its’ Collection Directors.  The next sensation, the next trend, the next icon won’t wait or hold back.  Neither does Sophia Chang.  Next doesn’t start later.  Next Starts Now.

PUMA’s Autumn-Winter 13’ Women’s Footwear collection is currently in-store at PUMA Retail and is made available on shop.puma.com.  PUMA’s next Collection Director reveal is set for October.

From The Desk of: Christine Pearson | Splash PR | 021 447 1208 | christine@splashpr.co.za

Carlos Diez Spring/Summer 2014 x Mercedes Benz Fashion Week Madrid

Let us just get one thing out of the way Carlos Diez is a motherfuckinggenius! We celebrate, love and respect his cray-cray work! Season after season he brings us a palatable collection with a heavy forecast orientation. If his runway collection  is this major, one can only wonder how he execute his filtered down ‘retail-ready’ collection - If ever. This hit all the notes for me. Then again it is Mercedes Benz Fashion Week Madrid the Spaniards are way ahead of our times and veer away from hogwash. They take the creative license to heart and really go balls to the wall.

I am dying to see the complete collection including the women range.

Image Credit: www.fuckingyoung.es

Style on a shoestring x Edgars Club Magazine July Issue 2013

Style on a shoe string; what are the tricks of the trade? Find out here in Vox Pox I did for the July issue of Edgars Club Magazine.

Hush Puppies GoTogether x According To Jerri

There's just something about a best friend. They can make you feel happy, confident and comfortable like no one else. A best friend can be two-legged or four – or even a beloved pair of Hush Puppies. New or old, a best friend always seems to be made for you. Born to #GoTogether.

Join Hush Puppies in telling the world about you and your best friend. ENTER HERE become a Legacy Lifestyle member to stand a chance of winning a day of decadence for  you and your best friend.

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·         *** 1 night stay at DAVINCI Hotel in Sandton

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There will be more prizes to be won week in and week out so make sure you LIKE According To Jerri to be kept in the loop. Terms and conditions apply – naturally!