AW’14 will see PUMA reissue the Becker OG, the classic mid top shoe, that a 17-year old Boris Becker wore during his famous and groundbreaking Wimbledon win.
Back for the first time, the Becker OG has been re-imagined for this season, and celebrates PUMA’s rich Tennis heritage.
It started in the 60’s, when PUMA’s German designers and developers really began to perfect performance sport shoemaking, considering human factors that other companies weren’t even thinking of yet.
PUMA’s heightened awareness of ergonomics helped it develop a new, innovative approach to footwear. These moulded shoes were made in Europe, with a super high quality, that was tough to replicate, moulding to the foot to enable greater support and comfort.
This design helped top athletes like Boris Becker play longer without fatigue. They became one with their PUMA shoes. This ‘cradling of the foot’ was a game changer. When coupled with that underdog style and tube socks, a unique sporting aesthetic was born.
A timeless classic made for the court but loved on the streets, the Becker OG merges the best of PUMA’s performance heritage and design language. The all white leather and bright red Formstripe sees the legend of Becker ready to be revived by a whole new generation.
A limited number of the Becker OG sneakers, retailing at R2499, will be available in South Africa from 25 October at Shelflife stores with more stock arriving in 2015. Keep an eye out on twitter @PUMASouthAfrica and pumaselect.co.za for further details.
From The Desk Of: Christine Pearson | South African Public Relations | email@example.com