The British actress and model Suki Waterhouse, is set to continue as brand ambassador for the Autumn/Winter 2014 season. Shot in London, this is the sophomore campaign featuring the model, turned designer.
The campaign launches with Suki’s exclusive 60’s inspired shoot, alongside 6 key styles for the season, which begin to drop online, and in-stores from late September. Metallic silver, autumnal green and bold burgundy sneakers feature in the classic 2750 and mid-top styles, whilst the popular flatform shoe has been updated with soft navy blue suede.
Three exclusive flatform styles designed by Suki herself and inspired by her time spent in Paris will follow later in the season. This exclusive capsule collection created for Superga will be the model’s first designing experience for the brand with each of the styles encompassing her personality, femininity and playfulness.
“I am very excited about the launch of my new collection with Superga. I really enjoyed creating for the brand and adding a piece of myself into the designs. I hope that everyone loves them as much as I enjoyed making them.” -Suki Waterhouse.
The collection features pastel shades available in a sugary blue and pink; with a bolder option available in red and navy. A cross between a flat plimsole and a platform shoe, each of the designs are in the brand’s popular flatform style and feature hearts imprinted into the sides of the soles. Suki’s three exclusive styles will be available in-store and online from the 8th of October 2014.
Superga has a history of collaborating with the most distinctive British style icons. Suki follows in the legendary footsteps of fashion favourites Alexa Chung and Rita Ora, to star in the AW14 campaign.
From The Desk of: Janna Koppel Public Relations | firstname.lastname@example.org