Media Release: : MUTE by Jenevieve Lyons Inter-seasonal 2014/15 Ready to Wear Extension Line

Jenevieve Lyons introduces: MUTE by Jenevieve Lyons, the first ready-to-wear collection to be released under the brand;

MUTE is an extension to the Jenevieve Lyons brand where the ready-to-wear extension lines will compound. MUTE expresses an aesthetic of wearable simplicity whereby garments are intricately designed and constructed with the use of high quality textiles. The garments are strongly articulated with an aesthetic  of ‘oddity’,  which is filtered through the conceptual side of the brand and injected into the ready-to-wear garments to carry through the aesthetic of telling visual parables through apparel; hereby executed in a wearable and accessible manner.

MUTE by Jenevieve Lyons will soon be available for purchase online! Jenevieve Lyons runway wearable separates can be purchased online here.

CREDITS

Photography: Kent Andreasen

Styling: Gabrielle Kannemeyer

Assistant: Neville Sleigh

Make-up and grooming: Amber Recha Caplan

Models: Loulou Swanepoel and Johannes Westerveld at Ice Models

Media Release: LUXE WAR by MINISTRY 4 Style: TAKING NO PRISONERS

Cape Town based Brazilian designer Luiz deLaja teamed up with a small army of creatives to document his season's military-inspired collection for the M4S brand: the “LUXE WAR” campaign. Charli JVR, in his art directorial debut, collaborated with photographers Cathrin Schulz and Shezan Waggie to create an interplay of war and fashion. Through merging a documentary feel with the sophistication of fashion editorial, the result is a gritty, sexy space where fashion and sex intersect.

Shot at Salt River Film Studio, the campaign features the fresh face of Jason McArthur, medical student by day, who embodies and underscores tensions of heterosexual masculinity by contrasting it with elusive feminine undertones that emphasise clingy tights, shorts and kilts. 'LUXE WAR is an experiment in subversion,' explains art director Charli JVR. 'We wanted the whole campaign to embrace masculine conflict and, through this collection of wearable garments, transform it by infusing it with the fresh, edginess of fashion.' The combination of current and historic war elements accentuates the collection's subtle embellishments and unique combinations of textures, textiles and svelte detail. LUXE WAR showcases the M4S philosophy and its regal, stylish edge that takes basic men’s wear pieces, but updates and enhances it to create stylish versatility. The M4S men's collections can easily flow from sporty street wear layered for daily elegance, to formal-casual with fitted trousers and embellished, rich cotton T-shirts, finished with immaculately designed trench coats.

The Ministry 4 Style store is located in De Waterkant, the gay heart of Cape Town, and sports a rich collection of luxury garments ranging from casual T-shirts and sexy shorts, to formal wear with impeccable and unique designs, and particular attention to detail. The newest collection, LUXE WAR, is a perfect extension of this dedication to creating groundbreaking pieces of luxury men's wear, and many collector's items. LUXE WAR will be available in store August 2014.

Art Director: Charli JvR

Photographer: Cathrin Schulz. Shezan Waggie

Model: Jason McArthur

Makeup & Styling: Charli JvR

Film: David van Rensburg

From The Desk Of :  Charl Jansen van rensburg | Publicist | cjvrensburg6@gmail.com

Media Release : Babatunde Umbrella Collection 2014

“We are original because Africa is original” Babatunde Creative Director- Gareth Cowden.

Born in central Johannesburg in 2009, Babtunde has grown from a headwear experiment into an incredible concept brand, created by an inspired and inspiring South African; Gareth Cowden. The word Babatunde is a Yoruba (Nigerian) name and translated means “the father returns”. This season the meaning behind this name is quite fitting as Babatunde have recently released their latest collection as they return with a truly brilliant collection. The collection is comprised of materials and prints that have been sourced from the heart of Africa coupled with contemporary designs and these two elements are central to Babatunde accessories offering.

The Babatunde brand stands for strong African values, each product is unique in the way in which the fabric is cut and each piece is hand made in South Africa. Gareth Cowden embodies his love for Africa in his collections and this is something the whole world can appreciate.

From The Desk Of:  Alexia Cimato | Styling Concepts | Alexia@stylingconcepts.co.za

P.S Are you impressed, will you buying?

David Tlale AW 2014 Collection | New York Fashion Week AW 2014

 

Credit : Eric Marillier / SDR Photo