Superga UK are pleased to announce British Superstar Rita Ora as the
face of their Spring/Summer 2013 campaign. Rita has taken the reins from Alexa
Chung, who due to TV commitments in the USA was unable to continue her role as
ambassador for the label. Alexa, who helped Superga create iconic images with
her creative direction and styling, is happy that the brand will continue with
such a talented new signing. With her first three singles of 2012 all going
straight to number one in the charts, Rita has also shaken up the fashion world
with her street-luxe signature style.
Rita will team up with Superga for an exclusive shoot featuring the
brand’s new Spring/Summer 2013 collection; bringing a touch of her cool, raw style
to the Italian brand’s coveted shoes. Signed by Roc Nation /Columbia Records
after being discovered by legendary JAY Z, Rita has gone on to take the music
scene by storm and was the natural choice to front Superga’s next campaign
launching March 2013.
From The Desk of: Kholofelo Mokgatha | Janna Koppel PR | kholofelo
P.S I am loving the imagery and the THE VIBE of this company
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