In 1962 Havaianas were born. The 100% rubber flip flop which was modeled on the Japanese Zori slipper, still have a rice textured insole today. Havaianas were named in honor of the Hawaiian pleasure centered approach to life: A brand name that conveys the brand’s essence.
The Havaianas revolution that began in Brazil
would later change the way the whole world walked… The original Havaianas were
two-tone blue and white flip flops. The inspiration for the 50 Year commemorative
flip-flop was the brand’s turning point in the early 1990s, when people had the
idea of flipping over the Havaianas sole, creating a monochromatic sandal. That
was the hint Havaianas needed to innovate and launch the solid colored Havaianas
Top. From that day on, Havaianas has never failed to listen to its consumers
and all those that love the well-known flipflops. And as a result, thousands of
prints, styles and colors that the entire world wears and loves were launched.
By 2000, Havaianas had reached a global level of
success as visitors to Brazil fell in love with the brand and filled their
suitcases with their favourite pairs and returned home.
Today, Havaianas are the must-have shoe of both
the fashion world, where international celebrities are snapped wearing the
flip-flops, and in humble areas – Brazil’s favelas, for example – where adults
and children alike continue the Havaianas tradition begun in 1962. The
Havaianas team recognizes that no sandal has been more loved, has travelled
more roads, visited more cities and natural sites than its beloved flip-flop,
and would like to give its customers and the planet some of that same
generosity in return.
Havaianas have produced 50 000 units of the
exclusive 50 year anniversary edition, 100% of the net sales will be donated to
UNICEF in support of a project in Brazil
From
The Desk Of: Palesa Mashiyane | Styling Concepts | 011 482 7528
P.S 50 000
how many of those 50k will S.A be getting? I simply need to have a pair of
those HAVZ in my life!
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