Wrangler | Find your Edge Fall / Winter 2012 Campaign

Wrangler Brand History

Wrangler - a brand of rich heritage. Encapsulates the spirit of freedom and being yourself. Established in 1947 Wrangler jeans were designed to be the pant of choice for all working cowboys. The story begins when the famous tailor, Rodeo Ben, set to work making a jean around the needs of the champion rodeo stars of the 1940’s.

Wrangler is now one of the three biggest denim brands with over a hundred years of denim heritage. Founded in the USA in 1904, Wrangler was originally named Blue Bell and has its roots in work-wear. It was renamed Wrangler, meaning “working cowboy”, in 1947 and focused on delivering denim innovation and authentic craftsmanship devoted to its denim heritage. The iconic “W” stitch is the signature of Wrangler, distinguishing it from the “Lazy S” of Lee and “double arcuate” of Levi’s.

Keeping true to its roots, Wrangler is encouraging you to discover and embrace a spirit of adventure and freedom by introducing its new advertising campaign “Find your Edge” in Fall/ Winter 2012.

“Edge” is a way of life, living on the precipice, pushing the boundaries. Being on the cusp means always leading, always innovating, and never following. Edge is a daring attitude.

Wrangler “Find your Edge” is an emotive call to action to awaken your instincts and untameable wild spirit, igniting your sense of spontaneous adventure.

The original American outdoor denim brand, Wrangler, is now available in Stuttafords - Eastgate, Sandton, Gateway and Canal Walk.

From The Desk of: Sector Group | Clair-Louise Mortimer | 031 313 1400

P.S I have a little story to share about Wrangler later on this week so, stay tuned!