Wrangler
Brand History
Wrangler
- a brand of rich heritage. Encapsulates the spirit of freedom and being
yourself. Established in 1947 Wrangler jeans were designed to be the pant of
choice for all working cowboys. The story begins when the famous tailor, Rodeo
Ben, set to work making a jean around the needs of the champion rodeo stars of
the 1940’s.
Wrangler
is now one of the three biggest denim brands with over a hundred years of denim
heritage. Founded in the USA in 1904, Wrangler was originally named Blue Bell
and has its roots in work-wear. It was renamed Wrangler, meaning “working
cowboy”, in 1947 and focused on delivering denim innovation and authentic
craftsmanship devoted to its denim heritage. The iconic “W” stitch is the
signature of Wrangler, distinguishing it from the “Lazy S” of Lee and “double
arcuate” of Levi’s.
Keeping
true to its roots, Wrangler is encouraging you to discover and embrace a spirit
of adventure and freedom by introducing its new advertising campaign “Find your
Edge” in Fall/ Winter 2012.
“Edge”
is a way of life, living on the precipice, pushing the boundaries. Being on the
cusp means always leading, always innovating, and never following. Edge is a
daring attitude.
Wrangler
“Find your Edge” is an emotive call to action to awaken your instincts and untameable
wild spirit, igniting your sense of spontaneous adventure.
The
original American outdoor denim brand, Wrangler, is now available in
Stuttafords - Eastgate, Sandton, Gateway and Canal Walk.
From The Desk of: Sector Group | Clair-Louise
Mortimer | 031 313 1400
P.S I have a little story to share about Wrangler later on this week so, stay tuned!
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