Media Release | Mina Evans Will Showing at the Durban Fashion Fair

A splash of African colour and style will come to the Durban Fashion Fair on August 24 when celebrated Ghanaian designer, Mina Evans and her namesake brand take to the runway at the much anticipated fashion extravaganza. 

   

Although she studied in both the United Kingdom and South Africa, Durban Fashion Fair will be the first time that Evans has participated in a major South African fashion event. “This is my first time showing in South Africa and in Durban, although it is not first time visiting! I am honoured to have been invited and I am really looking forward to checking out the fashion scene in Durban. I think it’s a beautiful city and can’t wait to show!” she said.

“Mina Evans exemplifies just what a truly professional African designer can bring to the international fashion scene and will certainly be an inspiration to the new designers who will show their creations to both national and international fashionistas for the very first time,” Shangase said. 

The Mina Evans brand was formally launched in 2010 with the inaugural Jewels & Tulle collection captured by the popular lifestyle show “Studio 53”. Influenced by Ghana’s veteran fashion designer, Kofi Ansah, Mina Evans exhibits a love for fusing luxurious fabrics and intricate handpicked embellishments to produce feminine, stylish and flawless pieces that are wearable time after time. The brand is readily identified by its signature tie-dyed fabrics and bold colours.

Evans lists wwinning the Glitz Emerging designer of the Year at Glitz Africa Fashion Week, showing at Vlicso Be Your Dream Awards Night and showing at Ghana Fashion and Design Week last year as career highlights.

“I think there is tremendous potential in Africa. We need to look past what’s in front of us. What other textiles can we use? Are we presenting something that cannot already be purchased in Europe? There are eyes on Africa and it is up to us to make our products competitive because we are definitely bringing something different into the mix,” she says.

From The Desk of: Steven J Brown | S&A Marketing | steven@sandamarketing.net

#ShitBloggersDrink x #AccordingToJerri | Olmeca Altos Tequila Situation

We were thirsty and attended the unveiling of the super-premium award winning Tequila, Olmeca Altos. The world’s No. 4 Tequila brand if you have a thing for numbers and rankings! Not that we remember how the old bottle looks like because once we go Tequila things about to get messy. WHY? Because, Tequila makes us happy. If not a little too happy at times. 

The new packaging for Olmeca Altos – which includes a new easy-pouring bottle design – captures the authenticity of Olmeca, by creating a crafted look through the use of tactile varnishes and uncoated stock, while gold embossing and a wooden cap have been introduced to ensure the new bottle conveys the quality and provenance of its super-premium offering. True to the Altos brand, the new identity marries tradition with modern, vibrant style perfectly. I managed to scoop myself a bottle after consulting with the Tequila connoisseur Mr. Steffin Oghene which one is better; gold or silver. He then spun me a PR answer (naturally) and I went with the gold – helloo I am a LEO, therefore gold or nothing at all for me. Thank you very much.

In an attempt to highlight the brands passion for tradition and craftsmanship, Altos chose to strategically align with Creative Pioneers Tarien Engelbrecht – An Artist is Never Poor, Kelvin and Jarlyne – Johannesburg Culinary and Pastry School, Olivia and Antonia Morgado – Makers of Stuff and Gareth Cowden – Babatunde, who showcased their work incorporating elements of Altos. All these four artists represented four colours: orange (culture), Red (Love), Blue (Flavour) and Green (Respect). There were elements of culture, fashion, Style, trends, art and lifestyle all bottled in to one beverage for us to sip from. 

In addition to the launch event, Steffin Oghene, Olmeca Altos Ambassador for the USA, hosted “Societies” where key individuals enjoyed a pre-launch tasting.

 

‘We’ at the top that would be me and Sarah Heaton. This kind of shit hit my instagram first so be on the know by clicking HERE