A splash of African colour and style will come to
the Durban Fashion Fair on August 24 when celebrated
Ghanaian designer, Mina Evans and her namesake brand take to the runway at the
much anticipated fashion extravaganza.
Although she studied in both the United Kingdom and
South Africa, Durban Fashion Fair will be the first time that Evans has
participated in a major South African fashion event. “This is my first time
showing in South Africa and in Durban, although it is not first time visiting!
I am honoured to have been invited and I am really looking forward to checking
out the fashion scene in Durban. I think it’s a beautiful city and can’t wait
to show!” she said.
“Mina Evans exemplifies just what a truly professional African
designer can bring to the international fashion scene and will certainly be an
inspiration to the new designers who will show their creations to both national
and international fashionistas for the very first time,” Shangase said.
The Mina Evans brand was formally launched in 2010
with the inaugural Jewels & Tulle collection captured by the popular
lifestyle show “Studio 53”. Influenced by Ghana’s veteran fashion designer,
Kofi Ansah, Mina Evans exhibits a love for fusing luxurious fabrics and
intricate handpicked embellishments to produce feminine, stylish and flawless
pieces that are wearable time after time. The brand is readily identified by
its signature tie-dyed fabrics and bold colours.
Evans
lists wwinning the Glitz Emerging designer of the Year at Glitz Africa Fashion
Week, showing at Vlicso Be Your Dream Awards
Night and showing at Ghana Fashion and Design Week last year as career
highlights.
“I think there is tremendous potential in Africa.
We need to look past what’s in front of us. What other textiles can we use? Are
we presenting something that cannot already be purchased in Europe? There are
eyes on Africa and it is up to us to make our products competitive because
we are definitely bringing something different into the mix,” she says.
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