With the introduction of African designers and
brands onto their online portal over the past 2 months, Floral Raffia has
undertaken a name change of their online portal www.floralraffia.com to Africa StyleOnline www.africastyleonline.com. A name that adequately encompasses and represents
the designers and brands as both a collective and unique unit. The Floral
Raffia clothing label however will continue providing chic and exclusive
bespoke garments to its select clientele.
Since its inception in October 2010, Floral
Raffia’s key focus has been on providing custom made garments, image solutions
as well as ready to wear garments to its clients. Africa StyleOnline will
continue in the same breath but will also emphasize on bringing more African
fashion to both the South African and international market.
As one of the co-owners Phetola Mofokeng aptly puts
it “Africa StyleOnline is Africa’s gateway to the world of fashion”.
Lesego-Tshepang Mokoena adds “Our main objective is to expose up and coming
African designers and provide them with an adequate and fair platform to trade,
as well as growing established designer’s market share through our online
platform.” Phetola Mofokeng agrees “It is without a doubt that it is has become
increasingly integral to ensure that your brand as a designer is adequately
represented on a reliable online platform. Africa StyleOnline is a platform where African designers, and
African inspired designs can be celebrated. Africa has such a rich an diverse
culture, which translates into its fashion. We believe
that we've reached a point where the world needs to look at Africa for
inspiration.”
Africa StyleOnline’s key focus will be on expanding
its range of designers and brands, with a stronger emphasis on menswear and
accessories from designers and brands all over Africa.
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