Friday, 8 June 2012

Lesego-Tshepang Sedumedi | South African Fashion Entrepreneur's Dossier

Images as seen in True Love Magazine July 2012. | Street Style Page | 40th Anniversary Issue. Taken by yours cordially: Jerri Mokgofe


Images as seen in True Love Magazine July 2012. | Street Style Page | 40th Anniversary Issue. Taken by yours cordially: Jerri Mokgofe

Images as seen in True Love Magazine July 2012. | Street Style Page | 40th Anniversary Issue. Taken by yours cordially: Jerri Mokgofe

























































































































I really go to know Lesego-Tshepang Sedumedi about two years ago on a night out about town with my soul-power Sistah Yolandy Masinga – MsYols - if you wanna be starting something!

Let me set the scene for you quick-fast, we were out all hyped up from some Hip Hop concert and ready to SHAKE OUR TITS and SPILL THEM JUGS all over the dance floor.

Lawd knows which American star was in town to jump up and down the stage and spew all sorts of profanity. Take off his top only to reveal a body so raggedy and short of being described as a toilet graffiti canvas combine that with them pants so low that their biznes is out there as if they selling nasty for sale. What did they say again about Hip Hop and its homosexual concentrated sub-contexts, if you interested you can research that subject when we done here.

…back to Lesego-Tshepang Sedumedi.

We were all chilling outside the club house because it was potting and spilling over and chirl it was a mess inside. We chatted about the lukewarm air-bisou-bisou subjects giving it to the more interpersonal perspective talk. Her modelling career and why she decided to bow out with poise at a very young age whilst she was still a working-model.

Why she didn’t prescribe to the ‘model lifestyle’ and its romps. The joys and experiences that shaped her as a young admirable young woman she is today, which came with being a fashion model. An all-inclusive conversation you could have with a neighbourhood auntie whilst sitting on your mother’s stoep in pyjamas with a cup of coffee and colourful hair curlers on.

Fast forward a few months later Lesego-Tshepang and her business partner the equally fabulous Phetola Mofokeng are launching their very own online boutique – Floral Raffia – click HERE to read about it.

One thing I realised about this chirl is her modesty, she is like one of those people who when you initially encounter them you just want to say to them ‘OK gurl cut the modesty there is no Miss Congeniality prize, so give me some ‘TTUDE and sass already. You simply cannot be monotone voiced and composed” BUT none that for Miss Thang. O’ one thing is for sure,  don’t read this as Lesego-Tshepang is such a push over I doubt that is a trait she will be heavily in possession of in a concentrated form as a business woman and entrepreneur she is!

Banyaba ba eme  ka dinao ka fo ntle kafa they are proper doing it for themselves and doing it implacably well! So get up and go get YOURS!

What is it that you do and why?
I am an entrepreneur currently focusing on fashion retailing. I think like most girls, I like all things pretty. So my business partner and I decided to make a career out of it. 

You are a biggest inspiration to someone reading this; may you please share with them a few words of wisdom they will forever cherish, and ignite their will power to keep on keeping on:
Always put God first in everything you do and rely on him ALL THE TIME. Learn to sift through advice. There is a lot of "good" advice out there, but if you had to take it all the time you would never get your business off the ground and never get anything done.
Find inspiration where you can. Inspiration keeps the fire going, and constantly reminds you of why you started and believed in the business in the first place. Be open to ideas even if they seem to be "irrelevant" to your business. You could always use them in the future to strike strategic partnerships with other business or even industries.
Surround yourself with a team that keeps cheering for you even when it gets really tough, most of the time that will be your family. Get sound financial advice especially where you are looking for a lot of start-up capital. Don't be too quick to sell off equity of your business. It might not be worth a lot now, but it could be in 5-10 years’ time.
The most unglamorous thing about fashion is?
Pretentiousness, Just be yourself. You're more endearing that way. There are a lot of fashion trends or "speak" that I could never partake in because I'd just look stupid! 
In 5 years from now, will you remember what you did yesterday? What about the day before that? Or the day before that?
I'm definitely aiming to live a more conscious life. Where I appreciate every day for what it is, irrespective of how bad or boring it is. "Joy is a decision and not a feeling. Your feelings will eventually catch-up" Joyce Meyer
 
Do you feel like you’ve lived this day a hundred times before?
Definitely not!

Dish more HERE

SHAKE YOUR TITS, I LOVE YOUR WORK!