Ordering online is
considered somewhat of a ‘double buzz,’ reason is you get two very unique
pleasures when shopping online. The first comes when checking out your item of
purchase online and the second rush hits when the doorbell rings with your
delivery. ZANDO’s new Television advert is all about just that.
“Picking the actors
was a real scream,” says Annelle Erasmus (Creative Director at ZANDO). In the
early hours of just a normal working day, the ZANDO office was filled with
screams – screams of joy, elation & yells of pure happiness. What was about
over 200 actors and actresses had entered the boardrooms, all competing for one
simple part that may or may not be their big break. The casting for the very
first Television commercial of ZANDO was literally a battle of the voices.
So why all the
screaming you may ask? The female role had something to be ecstatic about;
while the male role has a realisation that his life will never be the same
again. The reason for all this is of course ZANDO, South Africa’s reason to
shop online for fashion, shoes and accessories.
The ZANDO TV commercial captured what
it really means to shop online with a great sense of humour. “It shows
what a woman discovers in shopping for fashion online, not to mention her
reaction while receiving her deliveries. She loses her head completely, not
only because her new wardrobe is being delivered to her for free, but also
because she already knows what she is going to buy next.” says Megan Pascall
(Fashion Editor at ZANDO). All this happens while her husband is in her closet,
very much aware of his future. His wife has now learned how to shop from home,
from a place that offers Cash on Delivery as an option, with the widest range
of fashion online. His scream of fear as he hears yet another ZANDO delivery at
his front door is priceless, not to mention how he makes every single man out
there wonder the same thing – how in this world will I hide my credit card? He
tries desperately to make the male population out there aware of ZANDO, only to
be interrupted by his own wife’s scream of elation. That is when he realises
that there is no defence.
Director : Bruce Mac Donald
Producer : Javed Aboobaker
Production Co. : Mindblowing Productions
Creative Director : Annelle Erasmus (ZANDO)
Fashion Editor : Megan Pascall (ZANDO)
From The Desk
of: Gennaro Pisapia 021 200 7613 | gennaro.pisapia@zando.co.za
P.S You know what they say; Nothing makes you feel a little bit better than something new. So don’t be shy burn
that plastic HERE
Team Zando, do the right thing and treat me to
something FABOOSH! I am thinking
that stone washed acid dyed Rocco Cavalli denim shirt and a pair of white slim
fitted denims. Thanks
Well done Team!
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