Friday, 15 June 2012

Ray-Ban South Africa Music Video











































“Ray-Ban South Africa: As part of their ongoing love affair with South African music, Ray-Ban collaborated with Tommy Tucker, a Cape Town based music collective, and a diverse group of local musicians to create a cover version of Corey Hart’s 80’s classic "Sunglasses at Night". JR, Die Heuwels Fantasties, Locnville, Van Coke Kartel, aKING and Thieve got together in studio to record their version of the hit track. Combining rock, rap and electronic elements they produced a song that has been climbing the charts of several radio stations nationwide. Upon receiving a copy of the track

Corey gave it his stamp of approval saying: "I'm flattered by their choice of single for this project; I think they did a slamming hip on the song". Following on from the success of the track, the music video has just been launched and is available for online viewing.

"This collaboration was a perfect fit for Ray-Ban and is part of our continued efforts to support South African music. Ray-Ban has a long-standing association with music both internationally and locally, and we look forward to collaborating with our local brand ambassadors on more projects as we celebrate 75 years of Ray-Ban this year.", said Thera van't Hof, Brand Manager for Ray-Ban South Africa.

The "Sunglasses at Night" music video was filmed at various locations across Cape Town, culminating in a Uno Turbo street race between Laudo Liebenberg of aKING and Francois van Coke of Van Coke Kartel. Their confrontation is shot with a backdrop of engines revving at a typical meeting that the ABARTH Uno Turbo Club hold on a monthly basis.

This video was directed and produced by Philip Erasmus of Tommy Tucker, filmed and edited by David Swart and additional footage was done by Jaco ‘Snakehead’ Venter.

"The experience of combining so many different artists on the Sunglasses at Night track was a lot of fun. Everyone made the parts of the song their own and gave a fresh spin on Corey Hart's 1984 original. The music video is a visual representation of the kind of energy that these artists brought to the studio and shows how professional musicians, contrary to popular belief, don't necessarily take themselves too seriously. Set in the northern parts of Cape Town, each character revisits the simplicity of growing up in the suburbs, where shopping malls and parking lots are places of endless possibility.

A special thanks to all the artists involved for taking the time to make this video possible, Tygervalley Shopping Mall, N1 City Shopping Mall and the Abarth Uno Turbo Club of South Africa," said Philip Erasmus.

Download "Sunglasses at Night" track now for free from ray-ban.com
Visit www.ray-ban.com/southafrica   and follow the link. To watch the video follow the link: http://www.youtube.com/watch?v=H-WhR8ReWQ4&feature=youtu.be.”

FROM THE DESK OF: Thera van't Hof, Brand Manager for Ray-Ban South Africa.