JOOP ! HOMME FRAGRANCESannounced that it has signed an agreement with Lehasa Moloi to be the new ambassador and represent the Joop! Homme
brand in 2015.
Lehasa Moloi, the new Joop! Homme
face is a daring individual full of contrasts, best known as
the presenter of Sony’s Mgongo Show on tv, has taken the South African
entertainment industry by storm. His
striking good looks, silky smooth voice and bucket loads of raw talent are recognized
throughout the country. Moloi recently released his first single for free
download on his twitter page and his acting talent has already won him a role
in the international movie “Spud”.
Born
in Welkom, raised in Kroonstad, schooled in Johannesburg and qualifed in Cape
Town Lehasa understands just how different ingredients can influence each other
positively and come together to produce a cool and spicy, yet warm and sexy end product
– qualities that earned Moloi the title of being one of SA’s Sexiest Men in the
Cosmopolitan Calendar.
The
agreement with Joop! Homme fragrances
marks the first time that Moloi crosses over into the fragrance market.
Lehasa
Moloi is a true influencer, the perfect
choice to represent Joop! Homme, said Christine Bekker, Brand Manager
for Joop! Homme, South Africa. He
embodies the modern values of the Joop!
Men: masculine sensuality and fascinating
talent, a man that no one can resist in
South Africa. We cannot think of a better face to follow Map’s Maponyane role
as first ambassador for the brand over
the past year.
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