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Baraka,
PICHULIK’s new range of accessories, speaks of designer Katherine-Mary
Pichulik’s own deep-rooted spirituality that in 2012 prompted her to make the
transition from a career as pâtissière to an adventure in jewellery design.
The name
of the new range, says Pichulik, is derived from barakah, Arabic for
“blessing”, and the strong architectural lines of the bangles and neckpieces
have been informed by the architecture of North Africa and the Middle East. The
colours and designs evoke the religious talismans of the Berber of Morocco and
prayer satchels used throughout the region.
In a
departure from her previous multicoloured collections, Pichulik worked with a
limited colour palette when designing Baraka. Green and gold are sacred in
Islam as they represent paradise while the blue, the colour of protection, is
reminiscent of the indigo robes worn by the Tuareg and the colours found in the
400-year-old Sultan Ahmet Camii, Istanbul’s Blue Mosque. These are offset by
white, the colour of purity, and black. These simple colours have been
masterfully combined and no two pieces are alike yet were made to be worn
together in perfect harmony.
Of her
affinity for the range, Pichulik, whose grandmother was born in Algeria, says,
“What draws me to jewellery design is not merely the making of beautiful
adornments but the incredible purpose that it has served throughout history.
Jewellery has always been linked to spirituality and important rites of passage.
Pieces were crafted with a purpose and imbued with powers such as protection
and healing. Baraka excites me as it offers the opportunity to restore this.”
The
PICHULIK spring/summer 2015 Baraka campaign is the most recent collaboration
with local designer Kat van Duinen, whose pure white designs served as backdrop
to Baraka’s Look book.
CAMPAIGN
CREDITS
Photographers
KOPE|FIGGINS
Clothes Kat
van Duinen
Make-Up Nandi
Kai
Model Rolien
Zonneveld
From The Desk of: Jenna McArthur PR | jenna@jennamcarthur.com
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