Saturday 25 October 2014

Media Release: Infinite Bleu & Naked Coffee Introduce South Africa’s Next Level Retail Experience

Infinite Sixty recently introduced their newest retail concept to South Africa, inspired by the European culture of street café’s and the incredible retail experiences presented internationally. Infinite Bleu and Naked Coffee based in Melrose Arch Johannesburg is the end result of a vision encapsulated by Victor Barbosa and Shaun Els, founders and owners of Infinite Sixty, who are also responsible for Scotch & Soda and Superdry in South Africa. Their passion for creating enhanced and memorable retail experiences completely changes the way in which South African’s are able to relish in more than just regular shopping experiences.
Infinite Bleu and Naked Coffee introduce an incredible and unique coffee concept – Naked Coffee, fused with a retail clothing store – Infinite Bleu. This concept store has a clean minimalist feel, allowing guests to take it all in without being overwhelmed by any one part of the store.
Naked Coffee is a third-wave or artisan coffee concept that offers both blends and single origin coffee. The beans are hand roasted exclusively for Naked to create a very specific and delicious tasting coffee, for customers to enjoy whilst sitting at the coffee bar catching up on some e-mails, browsing though the store, or simply stopping by for a quick daily fix. The South African coffee culture is becoming increasingly popular and fusing specialist coffee with high end fashion is something all South Africans will appreciate. Every day exquisitely made sandwiches are also prepared and on offer, along with freshly baked and unique sweet treats.
Infinite Bleu offers some of the most sought after denim and lifestyle brands available across the globe with a particularly great denim offering from brands such as Nudie Jeans, Scotch & Soda, Superdry, Kings Of Indigo and Reply Blue Jeans.
From The Desk of: Gina Mosley | | 011 482 7528

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