Tuesday, 20 May 2014

Media Release: Ted Baker Spring Summer 2014 “Get In On The Act” Lookbook

Fashion’s foremost enigmatic showman, Ted Baker, has set the stage for an eye-popping collection of stylish thrills and frills this SS14. Memorable moments of beauty appear alongside mesmerising, irreverent style to amaze and astound, in equal measure.

Ted’s sumptuous womenswear collection puts on a show this SS14 with striking prints, strong silhouettes and intoxicating colours.

Theatrical tones and sorbet shades, including pink, lilac, lemon and mint, are paired with metallic highlights to create a stylish allure. Botanical beauty provides a focus on prints, with Ted’s ‘Rose on Canvas’, ‘Symmetrical Orchid’ and ‘Sugar Sweet Floral’ prints flourishing across clothing and accessories.

Modernised through colour and texture, tailoring features boucle and subtle metallic fabrics, whilst cocoon coats, blazers and cropped jackets are draped effortlessly over the shoulder. Fluid feminine fabrics and cleverly placed pleats and tucks on dresses take a lead role, whilst free flowing dresses and tops twinkle with jewels, adding glamour and charm to the collection.

In contrast, clean lines and structured silhouettes also make an appearance, including colour block dresses, minimal detailing and biker styling adding an edge to jackets and coats. Neon continues to make a statement with Ted’s ‘Electric Day Dreams’ floral print featuring fluorescent flashes. Statement pieces include a lime neoprene dress and a neon yellow knit, teamed with neon yellow bomber jacket and nude leather shorts. After all, it’s not enough to know how to look the part… you have to know how to turn heads.

Ted’s menswear collection, meanwhile, is full of flamboyant polish and panache, offering vibrant colours, original prints and thrilling threads.

Stripes, spots, geos and checks appear throughout, whether worn head to toe (step forward Ted’s geo print suit) or as subtle details on clothing and accessories. A pink and white linen stripe blazer conjures up an image of a quintessential English seaside gent, while the geometric floral designs of Turkish tiles provide inspiration for statement printed shirts and accessories.

Jackets feature distinctive debonair touches including smarter tortoiseshell and mother of pearl buttons, and shirts have wider, button down collars. Ted’s iconic linings reflect the diversity of his latest travels, from English straw boater lining prints to the more exotic parrot print.

For a more casual look, unlined unstructured blazers relax in soft linens and cottons, teamed with plain or micro check chino trousers and shorts. Harrington and bomber-style jackets continue the stress free vibe, and wardrobe staples such as polos, t-shirts and lightweight knits appear across a palette of punchy tones.

So get in on the act with Ted this SS14, and enjoy a spectacularly fashionable collection that will take your breath away.

FROM THE DESK OF: Janna Koppel | JK Public Relations | janna@jkpr.co.za

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