As you might have read HERE
previously that the French menswear brand CELIO* is all over South African
retail industry’s face. I have decided to pick my favourite pieces from their winter
2014 collection, these are a complete MUST HAVEs – don’t argue it go buy them
now.
The celio man is relatable, does not take himself too seriously,
pays attention to his appearance, is optimistic, urban and appreciates life. The
celio man reads According To Jerri or his man or his woman reads According To
Jerri or they cuddle up in bed with a cup of coffee every morning and read
According To Jerri.
The celio* male wardrobe for Autumn/Winter 2014
consists of three collections:
The URBAN
collection is devoted to sophistication in which each clothing piece gives
a subtle sense of distinction. This collection offers a broad range of
materials: woolen fabrics, velvet and chambray crafted in warm tones of
burgundy, khaki, chestnut and camel. Particular attention has been paid to the
fit of this collection, with finely worked finishes (details on the inner side
of the collars, cuffs, jackets, trousers and waistbands).
The FREE collection offers casual, chic designs, such as down jackets revised in new proportions, with or without
sleeves, with a strong military
influence, all designed for the man on the
go. Worked in a monochrome palette, the looks play
on shades of brown, grey and khaki, sometimes set off with green and electric
blue.
The more formal CLUB collection reinterprets the suit, offering new looks combining attitude
with quality in which tradition has been given a modern feel. Without falling
into excess, jackets are accessorised with pocket-handkerchiefs that often
match the linings. Knitwear is paired with the refinement of flannel and tweed
to give a warm and stylish contrast. The shirts confirm a return to regal style.
I love the versatility of the cameo wood blend
coat and the wood varsity jacket with leather* sleeves. I can already see these
pieces worn by either a girl or a boot styled according to their personal take
on them.
I walked in the Rosebank store two days ago and noticed that
they have a summer sale on - 30% off all Celio* clothing to be exact. Who doesn’t
love a little bit of bargaining? I got me a thing or two. Be it something
Store
Details:
Shop 307, Rosebank Mall, 50 Bath
Avenue, Johannesburg, Tel: 011 880 0115
Shop 655 UL, Canal Walk Mall,
Sable Road, Century City, Cape Town, Tel
Instagram: @CelioZA
Enjoy the CELIO* collection and happy shopping!
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