Superdry
is an international brand that was created in 2003 by Julian Dunkerton and James
Holder in the UK, following an inspirational trip to Tokyo. They wanted to
create a brand that focused purely on high-quality directional products, fused
with vintage Americana/Japanese-inspired graphics. From its humble beginnings,
Superdry has grown from its core British market, to now being sold in over 30
countries including Amsterdam; Sydney, Australia; Berlin; Copenhagen, Denmark;
Dubai; France; Germany; Dublin, Ireland; Korea;
London; Luxembourg; New York and South Africa!
Superdry
South Africa continues to make its mark on the local market with the launch of
its second concept stores in Johannesburg’s most buzzing new destination
Nicolway Centre. Decked out in authentic distressed woodwork, rusted metals and
intense light zones, the store will be an awe-inspiring sight.
Superdry
South Africa steps into the historic premises of the brand’s international
aesthetic, reflecting its unique legacy of exclusive ranges, beautiful design
and uncompromising Superdry style.
The
store will showcase menswear and womenswear as well as the brand’s range of
premium footwear, luggage, accessories and fragrances that combine to create
the unique and stylish Superdry lifestyle. The striking interior blends modern
interior architecture including wooden panelling, and original 1930s barber
chairs, all under warm lighting to create a striking finish.
Superdry
Shop
41 Nicolway Centre
William
Nichol Drive
Johannesburg
011
706 4394
For more information contact, 011 482 7528
From The Desk of: Chipo Mapondera | Styling
Concepts
P.S I am a huge fan of Superdry more on that later...
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