Media Release: adidas Originals x Pharrell Williams Polka Dot Pack Available To Shop

Cultural leader, Pharrell Williams continues exploring his ongoing love affair with two of adidas' most celebrated design icons: the Superstar Track Jacket and the Stan Smith sneaker. The final adidas Originals = Pharrell Williams product delivery for 2014 finds Pharrell toying with the classic polka dot: a bold, fun print motif that signals both energy and joy.

From Friday, 28 November the Polka Dot Pack featuring small scale dots printed in red on the iconic Stan Smith silhouette will be available in South Africa, accompanied by satin track jackets. Both jackets and trainers are ranged in a palette of yellow with red micro-dots; blue with red micro-dots; and a fresh white, also featuring the smaller sized red dots.

The campaign artwork accompanying these deliveries plays off the same optimistic and playful spirit of the spotted product. Once again captured through the lens of photographer, Ryan McGinley, art directed by Lloyd & Co. and styled by editor, Jay Massacret, the campaign visuals intend to express the most profound joy of all: love. Aerial shots of the same group of millennials - first seen in the Tennis Campaign / Equal Sign images - reveal the group has united once more, this time in the shape of a heart. This heart formation expresses the importance of love, respect and the power created through unconditional acceptance.

With its youthful, uplifting spirit, offering imagery and styling that are approachable and "real", the campaign strives to communicate the key tenet of the continued collaboration:

'Equality is love visualised. It is a symbol of affection, the action of affection. Equality is everything from a greeting to a declaration of true love; in all its forms. It is ACCEPTANCE. It is LOVE. It is STRENGTH,' explains Pharrell Williams, November 2014

From Friday, 28 November at a recommended retail price of R1,399 for the trainers and R1,499 for the track tops, the adidas Originals = Pharrell Williams Polka Dot Pack will be available at adidas Originals Canal Walk and V&A Waterfront (Cape Town) and Menlyn Park Shopping Centre (Pretoria); as well as a store is good, Shelflife, Smith & Abrahams, Prime, Dip Street, X-Trend, Dapper, Soho, The Jungle, Streetcred, Sportscene, Side Step and Rashid Kassim.

From The Desk of: Fabrizia Degli Esposti | Brand Marketing and PR Manager | Fabrizia.DegliEsposti@adidas.com 

Media Release: Adidas Originals by Rita Ora FW14 Black Pack

Blacker than night, this limited edition adidas Originals by Rita Ora drop sold exclusively through selected adidas Originals stores emits its own supernatural glow.

Slick as streets; supple leathers make a statement with glow-in-the-dark tooling. Flashes of Rita's signature yellow brings out the details against glow-in-the-dark reptile prints on micro-knifed 3-D scaled uppers across reimagined adidas Originals sneaker classics, infusing feet with wild eclecticism.

"The collaboration came about through mutual love and appreciation. I have always been a fan of adidas Originals and respect what they stand for in their fearlessness and originality. I worked very closely with adidas Originals to put a personal touch in every piece with connections to my music, my career and my life. I'm really proud of the collection and beyond excited for my fans to get their hands on it!" says Rita Ora

FROM THE DESK OF: Nash Mariah | Ogilvy PR Cape Town |  0214671335  

Media Release : Adidas Originals Menswear Feat. David Kabamba & Sebastian Sauve

These are some of the most working models of 2013 – 2014. Sabastian Sauve is holding it down in Europe and across various continents. Meanwhile, Dave Kabamba is killing the game herein S.A; with pockets of his work offshore.

These two are the male versions of Cara Delavigne -  They are everywhere.

Get The Look: Do You Think This Is Totes Normcore?

SHOP THE LOOK

Denims: Lee Slim

Kicks: adidas Originals ZX Flux SS14 Photo Print pack

T Shirt: Shop The T-shirt It Here

Socks: Lyle & Scott

Media Release: Adidas Originals Brazilian Collaboration for SS14

In an exclusive collaboration between two of the world’s most evocative brands, adidas Originals’ meets Brazil’s The Farm Company. Taking iconic styles from adidas Originals’ rich heritage and reworking them through a series of The Farm Company’s signature prints, a partnership has developed that promises to blur the lines between sport and street style in an explosion of colour. The result is an exclusive collection of feminine pieces that epitomise the Originals lifestyle with four artistic prints developed by The Farm Company.

Translating the global energy and anticipation as the world turns towards Brazil this year, The Farm Company have developed a range of four kaleidoscopic graphics which highlight the capital of Rio through playful imaginings of indigenous Toucans and tropical flowers. The bold patterns burst out of canvas, jersey, cottons and more, adding carnival fever to unmistakable urban classic silhouettes.

The collaborative collection between adidas Originals and The Farm Company is available in adidas Originals V&A Waterfront and Canal Walk, Cape Town as well as adidas Originals Menlyn Park Shopping Centre, Pretoria.

From The Desk of:  Nash Mariah | Ogilvy Public Relations, Cape Town | +27 21 467 1335