Tuesday 15 April 2014

Media Release: Adidas Originals Brazilian Collaboration for SS14

In an exclusive collaboration between two of the world’s most evocative brands, adidas Originals’ meets Brazil’s The Farm Company. Taking iconic styles from adidas Originals’ rich heritage and reworking them through a series of The Farm Company’s signature prints, a partnership has developed that promises to blur the lines between sport and street style in an explosion of colour. The result is an exclusive collection of feminine pieces that epitomise the Originals lifestyle with four artistic prints developed by The Farm Company.

Translating the global energy and anticipation as the world turns towards Brazil this year, The Farm Company have developed a range of four kaleidoscopic graphics which highlight the capital of Rio through playful imaginings of indigenous Toucans and tropical flowers. The bold patterns burst out of canvas, jersey, cottons and more, adding carnival fever to unmistakable urban classic silhouettes.

The collaborative collection between adidas Originals and The Farm Company is available in adidas Originals V&A Waterfront and Canal Walk, Cape Town as well as adidas Originals Menlyn Park Shopping Centre, Pretoria.

From The Desk of:  Nash Mariah | Ogilvy Public Relations, Cape Town | +27 21 467 1335  

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