Take a young British designer, famous for his tongue-in-cheek humour and add a playful on-the-rise model with rainbow coloured hair and you’ve got the makings of a seriously cool collaboration!
After two sell-out collaborations with Mr Price, Henry Holland is back with a limited-edition ladieswear collection, inspired by summer’s active trend. While his previous collections focused on tees and dresses, this collection features a full range of hot silhouettes. Think fresh prints, clashing colours and a heavy dose of Henry-style humour across matchy sets and sporty separates!
Fronting the campaign is the fashion industry’s model of the moment, Chloe Norgaard. With her one-of-a-kind style, effervescent energy and multi-hued locks that she dyes herself, Chloe was the obvious choice for Henry’s eye-popping collection!
The man behind the lens for Henry Holland X MRP is world-renowned photographer, Kevin Mackintosh whose client roster features fashion and celebrity heavyweights including American Vogue, Tatler, Vivienne Westwood, Kiera Knightley, Robbie Williams and Russell Brand to name a few. Born in South Africa, Mackintosh now resides in the United Kingdom and works between New York, Paris and London where he shot the campaign for MRP.
What makes this collab even cooler is it’s reach beyond fashion to make a real difference in the lives of young South Africans. For every piece sold, R10 will be donated to the MRP Foundation programmes. Over the past two years, Henry Holland has raised over one million rand for the MRP Foundation through his collaborations with MRP. Building on the success of this, MRP are thrilled to welcome Henry as the first international ambassador for the MRP Foundation’s Ambassador & Mentorship programme.
Henry Holland’s exclusive range for MRP will be available in Mr Price stores and online at mrp.com from 24 November 2014.\
From The Desk of: Suzannah Garland | Brand Relations Manager | SGarland@mrp.com | 0313769365