JOOP ! HOMME FRAGRANCESannounced that it has signed an agreement with Lehasa Moloi to be the new ambassador and represent the Joop! Homme brand in 2015.
Lehasa Moloi, the new Joop! Homme face is a daring individual full of contrasts, best known as the presenter of Sony’s Mgongo Show on tv, has taken the South African entertainment industry by storm. His striking good looks, silky smooth voice and bucket loads of raw talent are recognized throughout the country. Moloi recently released his first single for free download on his twitter page and his acting talent has already won him a role in the international movie “Spud”.
Born in Welkom, raised in Kroonstad, schooled in Johannesburg and qualifed in Cape Town Lehasa understands just how different ingredients can influence each other positively and come together to produce a cool and spicy, yet warm and sexy end product – qualities that earned Moloi the title of being one of SA’s Sexiest Men in the Cosmopolitan Calendar.
The agreement with Joop! Homme fragrances marks the first time that Moloi crosses over into the fragrance market.
Lehasa Moloi is a true influencer, the perfect choice to represent Joop! Homme, said Christine Bekker, Brand Manager for Joop! Homme, South Africa. He embodies the modern values of the Joop! Men: masculine sensuality and fascinating talent, a man that no one can resist in South Africa. We cannot think of a better face to follow Map’s Maponyane role as first ambassador for the brand over the past year.