Sport brand PUMA® announced late last year a special relationship
with singer, songwriter, record producer, model, and influencer Solange who will act as a creative
consultant for the brand and lend her creative talents to PUMA’s Women’s
Lifestyle category. The Girls of Blaze Disc Collection see’s
Solange as artistic creative consultant and art director for this fashionable Women’s
only collection, featuring four unique styles of the PUMA Disc Blaze. All visual and creative digital content in support of this release was managed, photographed and
styled by Solange.
In addition to this product
collaboration, Solange recently curated and art directed digital content for
PUMA with WhoWhatWear.com, where she hand selected four up-and-coming “It Girls”
of various industries to be featured highlighting styles from PUMA’s Women’s
lifestyle collections. In addition
Solange has put her creative talents to work on additional PUMA Women's lifestyle
media and marketing focused initiatives, lending her creative eye and fashion
sense to the category. These programs will be released in the coming months.
PUMA are
very excited to let you know that we will be receiving a limited number of
Solange Girls of Blaze Disc sneakers! If the first reaction to this collaboration
are anything to go by, we're sure you are as happy about this as we are.
The shoes
from the Solange Girls of Blaze Disc collection will retail for R2799 and will
be available in limited sizes and quantities, and stocked in the PUMA SELECT store
in Bree Street, Cape Town from mid to end April.
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