Citymob, the well-known design
flash sales site, has rebranded bringing consumers into a new era of online
shopping. Citymob, previous occupiers of the group buying space became the
first online design retailer in South Africa, and are now making exciting
changes with their transformation to Superbalist.com. With
the changes set in motion Superbalist.com aims to enhance the consumer
experience in allowing consumers access to a wide range of quality local and
international brands and artists from across the globe. At present there are
over 500 worldwide.
The name change brings new and
exciting facets to the brand without forgetting its core philosophy of featuring
top fashion, design and art. The journey on offer to users boasts an experience
of brands and their best product offerings in a capacity that is fluid and
unique.
The new site was sparked by
product-seeking South Africans who found themselves in an online retail space
that was somewhat inaccessible and unexciting.
“What we discovered with
Citymob was a sub-culture of people hungry for outstanding design, looking to
purchase the products and brands that made up their everyday lives,” explains
Citymob MD, Luke Jedeiken.
With Citymob came a myriad of
design devotees in the form of 650 000 registered users, and climbing. With
these subscribers to the brand, the site rocketed to new heights, and was
acclaimed as one of the top 5 ecommerce companies in South Africa. These design
devotees were dubbed the “Superbalists”
who are now included in the exciting Superbalist.com transformation, and expected
to grow to 1 million over the next 3 months.
Superbalist.com is the single retailer
offering art-on-demand, where users can design custom products themselves. The
rebrand comes with the perk of an easy to navigate site where consumers have
the opportunity to share in an online retail experience that prides itself in
originality, creativity and sleek, desirable product offerings. In essence the
500+ brands to choose from, many of which are exclusive to Superbalist.com, are
awaiting “superbalist” exploration.
“We realised we’d been talking
to a ‘mob ’when we needed to be talking to an individual,” says Luke. “We also
wanted to become a destination where our customers know that they can always
get certain products from us. But with Citymob we couldn’t do this. Nothing was
permanent,” he adds. “All products lived in time-limited, 10 day sales and we
quickly began to realise we needed to be more to our customers. We came to a point
where we realized we had outgrown Citymob in our ambition to provide our
members a world-class offering.”
The movement from Citymob to
Superbalist will not change things for the consumer. It will however continue
to offer a link to the best in local and international design. The service will
keep delivering merchandise products and curated merchandising by their
dedicated team of 60 staff that has grown from 17 over the past 12 months. With this there
is a dedicated warehouse situated in Johannesburg that is capable of pushing
out 6000 products a day. And with the same-day, after hours and weekend
deliveries facility, a smoother consumer journey is foreseen.
Where positive changes will be
seen is in a greater degree of flexibility and reliability. “With Superbalist
we’ll continue to run 10 day events, 30 day pop-up shops and, most importantly,
we’ll now have entire standalone departments chock-a-block with permanent and
seasonal lines of the best products across our categories, Men, Women, Home,
Art and Geekery – with an additional two categories to be launched shortly.”
With the Citymob user growth from
120 000 to 650 000 in 12 months and daily site visits up by 400% over
the same period, Superbalist will gain momentum as a timeous rebrand with a
consumer-centric outlook.
Visit the new Superbalist
website at www.superbalist.com to experience it for yourself! The new Superbalist.com website
went live on 04 November 2014.
From
The Desk of: Kirsten
Hopwood | Prestige Communications Kirsten@prestigecommunications.co.za
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