Media Release & Giveaway | Make Your Own Havaianas

In recent months we have seen Havaianas introduce some very exciting developments and product offerings for the South African consumer – from the Missoni collaboration flip flop, the introduction of the Soul Collection and the two brand new exclusive stores in Sandton City and Gateway shopping centres. These developments have created a huge amount of excitement about the brand and it’s only natural to wonder what’s next for the consumer.

As a progressive brand Havaianas prides themselves in forward thinking and remaining at the cusp of trends, creativity and originality. In-keeping with these brands traits Havaianas has extended the creative process of putting together design elements of their flip flops to the consumer, by developing an initiative that allows the customer to personally select all elements of their very own flip flops and be at the fore front of the creative selection and assembling process of their very own personalised flip flops.

For the very first time the Make Your Own Havaianas initiative will be introduced in Africa. Brazil, the country of origin has subsequently selected South Africa as the very first African country to host this internationally successful event. On Tuesday the 29th of October to Sunday the 3rd of November 2013 Havaianas will bring South Africans the Make Your Own Havaianas initiative and Sandton City has been selected as the very first destination for South Africa.

Even though we’re already spoilt for choice with the Havaianas collection, what’s the harm in having even more?! A pop-up store will be set up in the Woolworths Upper court of Sandton City. Here, you will be able to customise your very own pair of Havaianas flip-flops – choosing everything from the straps, the soles, mixing and matching these and even adding pins to the straps to personalise them as you please!

This event has been successfully introduced worldwide with special emphasis to USA, Japan, Philippines, Hong Kong, Taiwan and France as well as Selfridges in the UK, allowing thousands of Havaianas fans to revel in the ultimate celebration of self-expression – Make Your Own Havaianas (MYOH).

Customers can create their very own customized pair of Havaianas by following these easy, interactive steps:

1. Choose your desired sole and strap combination.

2. Choose your pins to express your style and personalize your pair.

3. Go to our friendly staff who will assemble your special pair on the spot.

From The Desk of: Gina Mosley | Styling Concepts | gina@stylingconcepts.co.za| 011 482 7528

GIVEAWAY: If you would like to attend the launch event on the 29.10.13 where you will get a chance to make your own Havz. Tweet me on @JerriMokgofe and let me know what is your favourite colour this season. Use the hashtag #MYOH #AccordingToJerri

Competition closes on 27.10.13 and open to Johannesburg resident who will be able to attend the event should they be a winner.