Monday 10 June 2013

The Nike #BETRUE Collection Celebrates Universality of Sport x Jason Collins

On Saturday, NBA free agent Jason Collins flew the flag high and proud at Boston’s Gay Pride Parade as a open homosexual man as he said he would when he came out earlier this year on an article he penned down for Sports Illustrated. He talked the talk and walked the walk too! A+ AMAZING to Nike for not letting Jason Collins 's public announcement of his sexuality be a determining factor for their sponsorship agreement! Yes indeed, in the words of Shakespear: to thine own self BE TRUE!

It all makes my heart break out in to harmonic hymn and leaves me feeling like I am about to fart a glorious rainbow and pee sparkly glitter!

More on the collection:

“Nike releases the #BETRUE collection in celebration of sport as a universal language. For nearly 15 years, Nike has partnered with the LGBT community. The new footwear and tee collection is inspired by and supports the LGBT community.
Profits from the sale of the #BETRUE collection will be donated to the LGBT Sports Coalition to support the goal of ending discrimination in sport. 

The #BETRUE collection includes:
Nike Solarsoft #BETRUE Men's Thong Sandal
Nike Men’s and Women’s #BETRUE graphic tees and tanks
Nike #BETRUE iPhone 5 Case

The #BETRUE collection is available at and select Nike retail locations including NIKETOWN Boston, NIKE Portland, NIKE Santa Monica, NIKE San Francisco, NIKE Chicago, NIKETOWN NEW YORK, NIKE RUNNNING Flat Iron, and 21 Mercer.” – Source

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