Monday, 3 September 2012

Fundudzi by Craig Jacobs | Eco Luxe Label Protests in Sandton City



























South Africa has been called the protest capital of the world – in fact, since 2008 more than two million people have taken to the streets to protest every year.

Fittingly, a call for change is at the hear of the latest collection by African eco luxe and ethical label, Fundudzi by Craig Jacobs which for the first time is available locally, at the SA Fashion Week Pop Up at Sandton City’s Fountain Court.

Debuting at SA Fashion Week, the spring/summer 2012 collection draws inspiration from growing global disillusionment from Moscow to Tunis, London to Marikana and is simply titled: Protest.

“Clothing with a conscience has long been our mantra, and I feel that as a designer I cannot ignore what is happening around me, so this collection is simply my way of encouraging people to step up and make their voice heard,” says Jacobs, who founded the label in 2004.

Washed out prints with statements including “Eat The Rich” (inspired by a poster seen at Occupy Wall Street), “Revolutionary Road” and “Nationalize Your Mind” (a play on calls to nationalize the country’s mines to reduce economic inequality) punctuate tank tops, t-shirts and t-shirt dresses made from organic cotton. Another print, featuring an African mask with a taped over mouth, graphically evokes the mood of the collection.

Channeling spirited, individualistic women who enjoy wearing pieces which reflect a modern African aesthetic, Fundudzi by Craig Jacobs is arguably Africa’s leading sustainable label.

From The Desk Of : Thulane Hadebe | Brand Ambassadors | 011 021 5998