Wednesday, 8 August 2012

Superga For South African Musicians

Danny K for Superga
Danny K for Superga
I like the colour combo; deep gray with hints of purple. I believe it will be a great sell with the younger market.  I coin this pair; 50 Shades of Cray!

Euphonik for Superga

















Euphonik for Superga
Didn’t veer away from the basic Superga design but it is SPOT ON in its special way! It is a little bit safe with the black and gold colour-ways. The well recognized Euphonik jewel crown logo adds on a stunning touch to the design. These would look grand paired with a pair of white denims, T shirt or racer back plunging neck vest and a slim fit blazer worn more especially at night; they scream smart casual. I feel that he really put his creative license to good use, the whole gold and black and crown logo theme is well itergrated and obviously ties up to being 'The Royalty' backdoor theme scratch that and make it  on your face design!

Flash Republic for Superga














Flash Republic for Superga
They have a silver grey lightning bolt (cliché) on the monochrome black plimsole; really nothing to write home about here. The design is predictable from a punk rock, indie band; all black & lightning bolt. My thoughts when I saw it were; rock band, Lady Gaga 'Just Dance' music-video-esque make up! If you like it black and as electrifying as lightning well this one is for you. Lets not forget that all black everything will be major colour this spring summer season!

Freshly Ground For Superga






















 
Freshly Ground For Superga
I DIE for this design. This pair can most definitely get my benjamins. The colourway is WILD; Cloud gray + blood red + sunshine yellow are you kidding me? Jots down to my LUST LIST!

Locnville for Superga






















Locnville for Superga
The only high top design from the lot; I guess it is positioned more for winter and without a doubt will be a hit amongst a much younger crowd and a few older consumers as it is really an undistinguished and forgettable design. Other than the little paint scribble on the side heel which will peel off should it not be stitch work and the one on the tongue.

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How absolutely STUNNING! Love Love Love the collaborative efforts and fusing local artists with international brand. Coming from everything Footwear and Apparel distribution related background I know how super tricky these kinds of collaborations with international license holders in foreign lands can be. So for Superga South Africa to have gotten this right and convinced Superga Italy (Principal) to go live with this, they must have a healthy relationship and believe in their South African licensee and well of course South African artists. 

They have done this before remember; world cup collections? They doing it again clearly solidifying their rep’ as market leaders and innovators within the South African footwear market. 

 Still on that SA artist’s subject, yes it is possible to make it big and make heavy benjamins. This only proves to be a testament to that notion. Who will follow the leaders and what genre of artists will Superga partners with? 

I have enquired and sadly these designs will not be adapted and mass manufactured for international wide distribution but will only available for South African markets. 

Tried to get the figure out on how many have been manufactured but was only advised that it is only ‘Limited Quantities”. 

I find Danny K and Flesh Republic overal designs is a little bit too plimsoley judging by the picture I am aslo not crazy about the choice of  fabric texture as it looks not as durable as the traditional Superga canvas. Without the branding it will look like just about any department store plimsole design. Nonetheless, they different and thats the whole point to spice things up a bit!
  
I say well done to all partners involved and mostly to Superga Italy for allowing Surperg Sub-Saharan Africa to pay homage to our talented South African artists.  

Now we wait to shop and to see who has more star power and much favoured creative license because ultimately it will be the consumers who will be voting with their money!