Tuesday, 13 March 2012

Motions And Tresemmé For SA Fashion Week










“Motions and TRESemmé, the premium international hair care brands in the Unilever stable have announced a 3-year sponsorship with South Africa’s top fashion event, the South African Fashion Week (SAFW).

“Hair and fashion are integrally linked,” says Sphe Mjadu, Public Relations Manager for Motions and TRESemmé. “Style watchers scrutinize the season’s catwalks not only for the new garment silhouettes but equally to spot the on-trend directions for the coming season’s hair and make-up looks.”

Both Motions and TRESemmé are aimed at style savvy consumers and it was therefore a natural fit to associate the brands with SAFW, which has established itself as the country’s definitive platform for local fashion with an enormous following from the media and industry stake holders, she says. 

According to Lucilla Booyzen, director of SAFW, Motions and TRESemmé are brands with a lot of credibility in the beauty and fashion worlds and the association will now allow the innovation happening in South African fashion to be reflected in hair trends too.

The new partnership will be launched officially with an exclusive and celebrity-studded fashion show – The Sheer Glamour Collections by Motions and TRESemmé,on the eve of the SAFW Summer 2012 Collections on Thursday 29 March 2012 at the Crowne Plaza Johannesburg – The Rosebank.
The Sheer Glamour Collections by Motions and TRESemmé show will fuse fashion and hair in a creative collaboration with hair artists, Ursula Stephen, the international celebrity stylist associated with Motions and Matthew Mansoor, the top local TRESemmé stylist and leading South African designers such as Black Coffee, Gideon, Gavin Rajah and Rubicon who will be collaborating to interpret the key Summer 2012 fashion and hair looks. It will also include a line-up of some of the most exciting local celebrities as models.

Renowned for her trend-defining styling, Ursula Stephen’s international celebrity client list includes Pop and R&B divas Rihanna and Keyshia Cole among many others.
Mathew Mansoor’s client list includes Jamali, local soccer stars Ryan Botha and Larry Cohen as well as celebrated Bollywood actress, Shilpa Shetty.

SAFW will kick off with its 22nd collections event since its inception in 1997 from 30 March – 1 April. On show will be the 2012 Summer Collections of thirty South African designers.

It will be staged at the Crowne Plaza Johannesburg – The Rosebank.”

From The Desks Of:
Issued by                    Kristy Macdonald. Cooper Public Relations.
On behalf of:               Sphe Mjadu. PR Manager – Beauty. Unilever South Africa.