Monday, 19 March 2012

Eco Luxe For Edgars Melrose Arch







"Fundudzi by Craig Jacobs is introduced to the Edgars X SA Fashion Week Capsule at Edgars Melrose Arch flagship store

The eco luxe sensibility of Fundudzi by Craig Jacobs will grace the rails of Edgars Melrose Arch store as part of the SA Fashion Week Designer Capsule from March 21st.

The Fundudzi by Craig Jacobs collection, which will be available for just one month only, will encapsulate the key looks of the label under the creative direction of Craig Jacobs and brings a new eco sensibility to SA’s leading fashion retailer.“With this being our introduction to the Edgars shopper, the collection reflects the very essence of Fundudzi by Craig Jacobs  - pieces which blend an uncompromising approach to design with social consciousness,” explains Jacobs.

The range, marking the arrival of the autumn/winter season, evokes the edginess of the African street in the typical understated style of the label which has shown in catwalks across the globe from Stockholm to Luanda and Paris to Maputo. 

First seen as part of the SA Fashion Week Winter 2012 collections, key pieces will include Fundudzi by Craig Jacobs signature hoods explored in luxurious cashmere sweater dresses and wraps such as the delicately pleated Deux dress.

Reflecting the label’s appeal to strong, free spirited women who seamlessly move from the boardroom to the cocktail party, the limited edition collection also includes a crisp hemp with cotton tuxedo shirt and polka dot suit jacket which can be worn by day with matching A-line skirt and by night with a dazzling pair of sequined shorts.

Edgars Melrose Arch
(011) 214 5800

ENDS

About Fundudzi by Craig Jacobs
Clothing with a conscience is the mantra behind arguably Africa’s premier eco-friendly label, Fundudzi by Craig Jacobs.

Providing a capsule wardrobe for free spirited individuals seeking pieces with a distinctive signature which subtly draw inspiration from the people and places unsoiled by the noise of modern life, the name Fundudzi is inspired by a body of water, Lake Fundudzi, which is one of our most precious ecological treasures as well as being a sacred site for the vhaVenda tribe.

Founded by fashion entrepreneur and communicator Craig Jacobs, in 2005 the label has grown out a desire to help change the perception of Africa and has shown in Paris, Stockholm, Maputo and Luanda and most recently, SA Fashion Week. In 2009 Fundudzi formed part of an international exhibition on sustainable design in Copenhagen, as part of the World Climate Summit. "

From The Desk of:    Thulane Hadebe | Brand Ambassadors
                                                                                 
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I wish there were pictures that came with the release; I am super drooling from the clothing descriptions, sounds O' so marvellous and opulent! “Luxurious cashmere” “dazzling sequined shorts.” SHUT UP! I Loves It! I guess we will just have to relax and suppress our overly excited hormones!