Black Coffee - Cortex Collection x SA Fashion Week SS 2014 x

“The cerebral cortex plays a key role in memory, attention, perceptual awareness, thought, language and consciousness. Just as the act of memory involves constant reconstruction of elusive past events, the Cortex range is evocative of the plasticity and adjustments involved in recollection of things from the past. The ordered, latticed dimensional patterns are the reminiscent of the indexing system of the brain that sends memories out to the appropriate part of the cerebral hemisphere for storage and retrieval.

Recall is seldom unerring and often remodels the past to b the rose tinted and light, even silly. So too does the Cortex range arouse sensations of gaiety. The clothes summon up pop-inspired, pixelated images just as an old movie or TV show summons up memories in a misaligned way. Intertwined ribbons and exaggerated lamp-shade hats (by Chanel Vlok from Cloche @popgoestheweezel) escort one on a romp of mirth and frivolity, like a fond memory revisited time and time again.” – Media Release

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