I also had
the opportunity to chat to Tumba
Kevin Makonga, a 24 years old Johannesburg based Multimedia designer. This
is what he had to say about his first experience showcasing his work at the
Deisgn Indaba 2014 under the Emerging Creatives Programme made possible by the
Department of Arts and Culture, South Africa.
From having
spoken with the young designers at the Design Indaba expo, the general
consensus is that they would like to see more of the platforms like Design
Indaba. Not only that but it must be accessible to everyone across geographic
regions and socio-economic background. One other point that was highlighted often was
the fact that there aren’t enough collaborations and the spirit of
collaboration within the creative industry. For a nation that prides itself in
the Ubuntu ideology you would think that we would be more open to working with
each other in order to educate, share the know-how in order to attain a much
bigger and rewarding goal.
Having noted
that, this is what Tumba had to share with me...
As a young emerging South African creator (designer) what are some
of your biggest frustrations about the industry you operate in. What is it you
would like to see change and what is your solution recommendation?
Not enough
platforms and job opportunities in South Africa. Most of my clientele are from overseas.
Not enough platforms to showcase new talent. Design indaba isn't enough.
What are you most positive about with regards to the (South)
African creative and design industry?
Cape Town is about to be the design capital. The world's eyes are going
to be on South Africa.
Was this your first time
exhibiting at the Design Indaba under the Emerging Creatives' Programme and how
has the whole experience helped you and exposed you most to? As the
expo ends today what are you taking with you that you will apply later on to
your design business model?
Yes first time. I gained a lot of contacts. The platform helped me gauge
how people receive my design and brand. It taught me that I have to keep
marketing myself and my product so people don’t forget the brand after the Design
Indaba. Future clients and collaborators were met and showed interest.
Do
you feel that the Department of Arts and Culture’s Emerging Creatives programme
at Design Indaba is enough as a government’s initiative to support South
African creative talent?
It’s not enough as it is only once a year. We
need more platforms to promote the young talent. But the collaboration with Design
Indaba was a success.
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