Tuesday 21 May 2013

Media Release | Stiaan Louw SLA2 Collection

Following the success of Atletiek, Stiaan Louw's new collection SLA2, a continuation of the Atletiek range, still examines the influence of sportswear in fashion design, but this time in a more urban setting and taking sports to the streets.

Stiaan Louw, is a designer who propagates South African design on the global stage. Having shown the world a less stereo-typical idea of South African mens fashion in past campaigns, Stiaan has chosen to look closer to home for his inspiration and showcase work that is not typically African, but which influences can be seen on the streets of Cape Town.

The taxi driver, the car guard, the home boy walking on the side of the road in Elsies River, have all played a part in inspiring this collection. The undertones of this campaign elude to a more taboo subject matter, but tries to do so in a manner that is provocative and undeniably beautiful.

"Fashion has never pretended to be real life. As a medium of artistic expression, fashion is one that is commonly under a lot of scrutiny. Not everyone gets it and not everyone likes it. It is a playground for fantasy and desire. It is provocative and it is surreal."

Shot against a black background and using a colour palette out of Stiaan's norm, the essense of an urban night scene is given life by the brilliance of Neil Robert's photography and as the face of the campaign, model, Thane Williams delivers a convincing performance as "Homme Boy" and once again conveys the brand's level of world class mens fashion.  - Michael Beaumont Cooper

Schmodella: Thane Williams as "Homme Boy"  at Outlaws 
Lensed by: Neil Roberts at Agency Book
Photographers Emilys:  Oscar O'ryan and Gavin Mikey Pop
Fashion Editor/Art Director : Michael Beaumont Cooper at One League 
Grooming Henry Maritz  at One League
Hair Delin Naude at Palladium Hair Company
Custom Jewelry by Ida Elsje
Location:  Wembley Studios Cape Town

P.S This is my quick Q&A with regards to the collection. I wasn’t going to post it but what the heck you might be interested in the info yourself:

Do you have a back-view shot of the model in that cut-out body suit piece? I would love to see how it looks like at the back.
You may be able to see the back view of the wrestler onesie in the campaign film and short film, which will be released from later this week.

Where do you retail your garments or they are exclusive from your studio?
This particular collection is a high-end offering only available to order. But the retail friendly collections will be available from Merchants shortly. We are also working on an online site specifically for international customers.

Do you produce ready to wear pieces or high end only?
Merchants will stock ready to wear pieces but we are largely focused on providing customers with a high-end exclusive experience.

What is prince range for the pieces?
The pieces retail from 500.00 through to 12000.00 for some of the leather items. Would you like specific pricing?

When is the jewellery collection out?
The jewellery line was developed with Ida-Elsje and are to order only.

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