Thursday 7 March 2013

Media Release | Eva Mendes Is The New Testimonial For Vogue Eyewear

Vogue Eyewear announces that Eva Mendes is the new face of its communication campaign. A breathtaking beauty, fashion muse and internationally-acclaimed actress, Eva’s talents are multifaceted: she is perfectly in line with the playful and youthful spirit of Vogue Eyewear.

The charm of her divine beauty is simply enchanting, on screen as well as in person and in photos. Her glamour is enhanced in Vogue Eyewear’s new Spring/Summer 2013 communication campaign. Shot on a sunny October day at Modern 01, a majestic house overlooking West Hollywood, the campaign is made up of six bright and colored images that truly capture the essence of Eva. The master behind the lens was once again Mario Testino, one of the world’s best-known and beloved photographers.

Ms. Mendes can currently be seen in the critically-acclaimed “Holy Motors” and stars next in “The Place Beyond the Pines,” opposite Ryan Gosling and Bradley Cooper. She said of the shoot: “It was a beautiful day in Los Angeles and I was surrounded by gorgeous Vogue Eyewear sunglasses, taking photos with the amazing Mario Testino. Heaven!”

“I have had a long collaboration with Vogue Eyewear and we have had many beautiful women in the campaigns, from Gisele, Daria, Kate and now Eva Mendes. Eva was wonderful to work with and a perfect fit – she is sensual and feminine. The atmosphere on set was great,” said Mario Testino, who has been involved in Vogue Eyewear campaigns over the last few years. While the work relationship with Testino is an established one, every project is a new challenge.

The collection worn by Eva in the campaign is inspired by the trends seen on the runway and demonstrates how the brand is always at the forefront of fashion. The six glamorous and feminine frames have strong personality and a sophisticated charm as well as soft yet clear-cut lines, just like Eva Mendes: “I really love glasses. Whether they are prescription glasses or sunglasses, they are an extension of your personality and such a fantastic accessory I love to mix and match and play with different looks, depending on my mood and my outfit. My favorites are frames that have a slightly retro feel, specifically a little wink to the 50s, 60s or 70s. I’ve only recently had to have prescription eyeglasses, and honestly, I love it!”

In the words of Mariavittoria Di Stasi, Vogue Eyewear Brand Director, “We are truly happy to have Eva Mendes as the face of our new advertising campaign. Eva is the embodiment of sensuality and brightness, her unique beauty and irresistible charm is the quintessence of femininity, her true strength. We are also very honored to be working again with an internationally acclaimed photographer like Mario Testino. It is a great privilege for us and a demonstration of mutual esteem. Thanks to these two talents and a wonderful collection, Vogue Eyewear confirms itself as a successful brand in line with the latest trends.”

For more information on Vogue Eyewear: | @VogueEyewear

From The Desk of: Jayde Goosen | Luxottica SA | @JaydeGoosen | 021 486 6152

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