Friday 1 February 2013

Media Release | UGG Australia Winter 13 Collection

UGG® Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles, well beyond the original sheepskin boots. 

The roots of UGG Australia can be traced back to the sandy beaches of Byron Bay, where Australian surfers began wearing sheepskin footwear for warmth between sessions. Because of an abundance of sheepskin in Australia, the surfers often turned to hand-made basic sheepskin “footies” for natural warmth, comfort and to wick away moisture.  It was here that the foundation was laid for a brand that would later become a worldwide phenomenon.

In 1978, Brian Smith landed in Southern California with a bag of sheepskin boots and hope. He fell in love with the sheepskin experience and was convinced the world would one day share this love. The beaches of Southern California had long been an epicenter of a relaxed, casual lifestyle, a lifestyle that Brian felt was a perfect fit for his brand. So he founded the UGG brand, began selling his sheepskin boots and they were an immediate sensation. By the mid 1980’s, the UGG brand became a symbol of relaxed southern California culture.

Fueled by celebrities from coast to coast to wearing UGG boots and slippers on their downtime, an entirely new era of fashion was carved out. The evolution of UGG from a brand that made sheepskin boots, slippers, clogs and sandals for an active, outdoor lifestyle to a brand that was now being touted as a symbol of a stylish, casual and luxurious lifestyle was swift. Much of this was due to the earlier brand repositioning effort that made UGG into a high-end luxury footwear maker. As a fashion brand, UGG advertisements now grace the pages of Vogue, Harpers Bazaar, In Style, Vanity Fair and many more.

The UGG winter 13 collection delivers bold colours and ornate prints reminiscent of Marrakech. For generations, Marrakech has attracted musicians, artists, royalty, and business moguls in search of exotic experiences in a desert oasis that is truly like nothing else.  UGG Australia winter ’13 collection goes behind the red walls of a thriving ancient city that has emerged as an international epicenter of style and influence. A rich culture filled with mystique, vibrant open markets, twisting walkways, detailed architecture and effortless style.

UGG winter ‘13 debuts an opulent collection in exciting silhouettes featuring bold jewel tones, ornate prints, rich textile and decorative textures. The collection will be available in South Africa from select retailers from Winter 2013. For retailer information please call (031) 301 2464.

From The Desk of : Janna Bernic

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