Wednesday, 12 November 2014

Open Your Bottle To Open Your City With Heineken® x Rio And Jozi Collide At The Warm Up












































Just in time for summer sipping, Heineken® has produced a range of limited-edition Cities bottles, each featuring one of 6 global cities: New York, Shanghai, Rio de Janeiro, London, Amsterdam and our very own - Johannesburg. This summer, Heineken® is inspiring consumers to live worldly adventures by unlocking the secrets of their cities.

Every Heineken® City Edition bottle will feature a unique code under its bottle cap. Consumers who enter their code via USSD to *120*222# will stand a chance to win a 72 hour, action-packed adventure in New York.

Heineken® kicked off their Open Your City campaign at The Warm Up in Maboneng, yes I was there with all my clique, squad and lovers for a young turn up! Heineken infused cocktails where on tap and camera flash were our applause

The event was held off the back of the limited-edition Heineken® City bottles, each featuring one of 6 Global cities: New York, Shanghai, Rio de Janeiro, London, Amsterdam and Johannesburg. Here is the deal, this summer, Heineken aims to inspire South Africans to live worldly adventures by unlocking the secrets of their cities. To celebrate the campaign, the global brand is hosting three epic music events in Jozi, bringing the best of Rio, New York and Shanghai to life and recognising Johannesburg as one of the greatest cities in the world.

The first #OpenJozi event was in the JHB city centre at The Warm Up, in attendance was the international graffiti artist, Fabio ‘Binho’ Cerqueira from Brasil who took to stage with renowned local graffiti artist Rasty. The international pairing came together creating a breath-taking audio-visual performance, combining interactive technology with performance, art and music.  The performance was facilitated by VJ (video jockey) and DJ team Afterlife, made up of Craig "Digital Lama" Shackleton and Wayne "Gravity South" Ellis Lee.  
  
Adding even more global star power to the event Session Victim, a pair of devoted vinyl DJ’s from Germany, delivered a great “live” set using controllers and instruments. 

Don’t miss more upcoming Heineken® #OpenJozi events - 

  A fusion of music and dance featuring international dance act, Caster Crew from Shanghai, battling it out against local talent Artistic Intelligence at Zone 6, Soweto on 29 November 2014. Entrance: Tickets on sale at the door on the night.

       International underground hip hop artist, DJ ENVY from New York City takes to the stage with AKA at The Sands, Sandton on 6 December 2014.
Entrance: Tickets on sale at the door on the night.


Follow me on Twitter @JerriMokgofe | Facebook www.facebook.com/accordingtojerri as I will giving away some tickets to these hot #OpenYourCity parties!