With an
uncompromising design that marries function and aesthetic like never before,
adidas Originals presents a new footwear silhouette - the Tubular. Born from
some of the brand's most creative minds, the Tubular echoes the fearlessness
found in the world of sports and channels this directness into a bold new
silhouette that is as streamlined, as it is headstrong.
The Tubular's
namesake is its unique outsole design, inspired by inner tire tubes, which
features dual-density EVA for unbeatable comfort. Partnered with stabilising
plates, the Tubular supports the wearer with a firm stance, whilst sacrifices
nothing in the way of aesthetic. A sock-fit neoprene upper continues the
contemporary street look and features printed overlays that provide additional
support.
Tubular embodies
the creative, pioneering philosophy of adidas Originals. Refined, responsive
and deeply considered, it's a bold new take on progressive sneaker design
that's instinctive to the brand with the 3-stripes.
For the debut
mainline appearance of the brand new Tubular silhouette, adidas Originals
presents the Tubular Runner.
Offering two
iterations of the sport and style crossover for November, the Tubular Runner
couples the shoe's minimalist design with four streamlined colour palettes in
solid grey and core black. Each model's upper from the neoprene sock and
leather heel-cage to the laces and structural overlay has been rendered in a
smooth tonal treatment, offset by an all-white midsole in the shoe's
featherweight dual-density EVA.
The Tubular Runner
demonstrates the silhouette's true versatility, championing the shoe's
progressive and style-conscious edge in its purest form.
Retailing in South
Africa for R1,599 from Friday, 21 November and available at adidas Originals
Canal Walk and V&A Waterfront (Cape Town) and Menlyn Park Shopping Centre
(Pretoria), as well as a store is good, Prime, Soho, Shelflife, Dapper,
Streetcred, Smith & Abrahams and RAD.
From The Desk Of: Fabrizia Degli Esposti | Brand Marketing and
PR Manager SA | Fabrizia.DegliEsposti@adidas.com
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