Thursday, 30 October 2014

Media Release: Shield Black and White




















































WHO OR WHAT IS a doer?
A doer is anybody, young or old, male or female, who’s always on the lookout for the next opportunity to push their life forward.

It’s someone who makes things happen rather than waiting for things to happen to them. It’s someone who challenges themselves to go further, who defines success on his or her own terms according to what’s important to them.

A DOER is someone who sets goals, focuses on the future and stays positive. Who lives with no regrets. Who shows determination and puts in the effort to achieve—not to impress others,  but for their own self-worth.

A DOER is someone who doesn’t only dream—they get on and do it. And they enjoy the ride. It’s someone who understands that doing new things makes life more interesting and reveals new horizons.

A DOER is someone who cares about relationships and connecting with others. It’s someone always on the go, and who looks at life’s natural pauses not only as an opportunity to ask “What’s next?”, but to plan their next journey.

MANIFESTO:
We don’t believe life is something to be endured.
Life is meant to be done.
There are those who live by this code every day;
we hope to inspire more of them.
We all have the opportunity to devour life,
to get out of our comfort zone,
try something outrageous,
challenge ourselves,
and inspire others;
to amp up our days and maximise our lives.
We all have the opportunity to do more of these things that move us,
and pursue our passions with dynamism and gusto.
All we have to do is look for them.
Or let them find us.
Shield seeks to inspire with a simple mantra: More.
What you can Do: More.
More living, more action, more commitment, more extraordinary;
especially with Shield to support you.
Do brave.
Do spontaneous.
Do audacious.
Do every day like it really matters.
Shield. DO:MORE

PRODUCT INTRO:
Every day, people come face to face with moments when the temperature starts to rise and the adrenaline begins to race. It might be standing in a wing suit on the edge of a South African precipice overlooking a vast canyon below. It could be waiting to give your all in a street dance battle on the pavements of Sao Paulo. It’s most likely to be running for the bus to make a morning presentation at work.

Whatever the challenge you face, however big or small, the Shield range of anti-perspirants will always step up to the mark, releasing extra sweat protection to keep you dry, confident and always ready to ask yourself “What’s Next?”

For many, an ongoing concern is the damage that residue can cause to their clothing, plus the embarrassment of yellow stains or white marks that can be left on black and white clothing from this residue. This impacts on their confidence and constrains them from doing more.
For these DOERS, Shield introduces their latest offering… New Shield Black + White gives active men and women the confidence to lead their  DO: MORE lifestyles, free from yellow stains, white marks and sweat.


From The Desk of: Gwyn Smith | Verve Marketing and Communication | vervedirect@mweb.co.za