Saturday, 25 October 2014

Media Release: Puma Launch States Winter Gum Pack




























After the reintroduction of their States back into the market at the beginning of the year, AW’14 now sees a continued re-examination of the iconic silhouette as PUMA launch the States Winter Gum Pack through the brand’s exclusive Fast Track programme.

Back in the 80s, the PUMA Suede became the ‘it’ shoe on the hip-hop scene on the streets of New York City. A timeless classic and an integral part of sneaker history, the style was embraced by many sub-cultures and called by many names: the ‘Suede’, the ‘Clyde’ and PUMA ‘Joints’ to name a few. The UK scene adopted this style and made it their own, aptly re-naming it the PUMA ‘States’ after its birthplace.

The colour palate used for the suede upper recalls the coldest months of the year, and combines perfectly with PUMA’s trademark gum outsoles across the pack. Reworked in three new slick colour ways of lipstick red-almond, black-almond and olive-almond each with a classic tonal formstrip.

The shoe comes with a thin tonal lace and fat lace for customization options, with a rich leather interior lining offering a premium finish. The shoes are currently available at PUMA SELECT stores in Bree Street, Cape Town and Braamfontein in Johannesburg. Visit www.pumaselect.co.za or follow @PUMASouthAfrica to join the conversation.


From The Desk of: Vicki Smith | Splash PR  | +27 21 447 1208 |
vicki@splashpr.co.za