Friday 3 October 2014

Media Release: : MUTE by Jenevieve Lyons Inter-seasonal 2014/15 Ready to Wear Extension Line

Jenevieve Lyons introduces: MUTE by Jenevieve Lyons, the first ready-to-wear collection to be released under the brand;

MUTE is an extension to the Jenevieve Lyons brand where the ready-to-wear extension lines will compound. MUTE expresses an aesthetic of wearable simplicity whereby garments are intricately designed and constructed with the use of high quality textiles. The garments are strongly articulated with an aesthetic  of ‘oddity’,  which is filtered through the conceptual side of the brand and injected into the ready-to-wear garments to carry through the aesthetic of telling visual parables through apparel; hereby executed in a wearable and accessible manner.

MUTE by Jenevieve Lyons will soon be available for purchase online! Jenevieve Lyons runway wearable separates can be purchased online here.

Photography: Kent Andreasen
Styling: Gabrielle Kannemeyer
Assistant: Neville Sleigh
Make-up and grooming: Amber Recha Caplan

Models: Loulou Swanepoel and Johannes Westerveld at Ice Models

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