Jenevieve
Lyons introduces: MUTE by Jenevieve Lyons, the first
ready-to-wear collection to be released under the brand;
MUTE is an extension to the Jenevieve Lyons brand
where the ready-to-wear extension lines will compound. MUTE expresses an
aesthetic of wearable simplicity whereby garments are intricately designed and
constructed with the use of high quality textiles. The garments are strongly
articulated with an aesthetic of ‘oddity’, which is filtered
through the conceptual side of the brand and injected into the ready-to-wear
garments to carry through the aesthetic of telling visual parables through
apparel; hereby executed in a wearable and accessible manner.
MUTE by Jenevieve Lyons will soon be available for
purchase online! Jenevieve Lyons runway wearable separates can be purchased
online here.
CREDITS
Photography: Kent Andreasen
Styling: Gabrielle Kannemeyer
Assistant: Neville Sleigh
Make-up and grooming: Amber Recha
Caplan
Models: Loulou Swanepoel and
Johannes Westerveld at Ice Models
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