Infinite Sixty recently introduced their
newest retail concept to South Africa, inspired by the European culture of
street café’s and the incredible retail experiences presented internationally. Infinite
Bleu and Naked Coffee based in Melrose Arch Johannesburg is the end result
of a vision encapsulated by Victor Barbosa and Shaun Els, founders and owners
of Infinite Sixty, who are also responsible for Scotch & Soda and Superdry
in South Africa. Their passion for creating enhanced and memorable retail
experiences completely changes the way in which South African’s are able to
relish in more than just regular shopping experiences.
Infinite Bleu and Naked Coffee introduce an
incredible and unique coffee concept – Naked Coffee, fused with a retail
clothing store – Infinite Bleu. This concept store has a clean
minimalist feel, allowing guests to take it all in without being overwhelmed by
any one part of the store.
Naked Coffee is a third-wave or artisan coffee concept that offers
both blends and single origin coffee. The beans are hand roasted exclusively
for Naked to create a very specific and delicious tasting coffee, for customers
to enjoy whilst sitting at the coffee bar catching up on some e-mails, browsing
though the store, or simply stopping by for a quick daily fix. The South
African coffee culture is becoming increasingly popular and fusing specialist
coffee with high end fashion is something all South Africans will appreciate.
Every day exquisitely made sandwiches are also prepared and on offer, along
with freshly baked and unique sweet treats.
Infinite Bleu offers some of the most sought after denim and
lifestyle brands available across the globe with a particularly great denim
offering from brands such as Nudie Jeans, Scotch & Soda, Superdry, Kings Of
Indigo and Reply Blue Jeans.
From The Desk of: Gina Mosley | gina@stylingconcepts.co.za
| 011 482 7528
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