G-STAR hosted an exclusive RAW night in JHB after the Cape
Town one that happened early this year. Everybody was there – naturally - no
surprise there. This was a kind of event where the bar served RedBull all night, if you
have attended a lot of events before you w(sh)ould know what that
means.
Prior to the event, I and seven other individuals were
invited to a light snack-supper. We spent about two hours chatting to Shubhankar Ray; Global Brand Director of
G-STAR over some sip-sips and nibble-nibbles. He took us through his life
journey, a little boy born in India, living in London, getting introduced to
the underground London night life (music, sex, drugs and rock-roll), studying
and graduating as a scientist, dropping out of his MBA studies, landing a
job at Levi’s and ditching it for a much opulent role at G-STAR. G-STAR novel
fibre technology they use, intricate detail pattern construction, luxury denim
price market sensitivity, demand and supply. To being best buddies with Hollywood
A-List celebrities, musicians and industry veterans and looking forward to
trolling the streets of SOWETO the following day.
Shubhankar told un an inspiring and insightful story that at one
point I told him that I would like to pen his autobiography for him – don’t
question my writing skills, I am brilliant.
Aidaly Sosa gifted me some of thee most yummiest G-STAR denims
ever, thanks guurl.
Shake Your Tits, Love your work!
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