FASHION HISTORY was made this past Saturday when Fundudzi by Craig Jacobs became the first label to showcase a collection at Africa’s busiest airport. The city of Ekurhuleni and Airports Company South Africa hosted Freedom20, the Spring Summer 2014/15 collection from Africa’s leading ethical label at O.R. Tambo International Airport’s International Viewing Deck.
Set against the backdrop of the recently unveiled Oliver Reginald Tambo Memorial Exhibition, the range was punctuated by traditional shweshwe cloth and digital prints inspired by the South African flag in keeping with the theme of honouring the 20th anniversary of democracy in South Africa. “Being able to honour - through my designs - the progress my country has made in only two decades has been a truly humbling experience,” Jacobs said after the show.
Airport spokesperson Unathi Batyashe-Fillis added: “O.R. Tambo International Airport is immensely proud to be associated with an event of this calibre. Our Oliver Reginald Tambo Memorial Exhibition served as the perfect venue as it honours Oliver Tambo, one of the stalwarts whose sacrifices led to South Africa being able to celebrate these 20 years of freedom.”
Freedom20 saw French luxury cosmetic house Lancôme provide the distinctive makeup looks for the collection, with the iconic New York nail salon brand essie adding its evocative, whimsical range of colours to the models’ nails. Shoes were provided by Galago, the handcrafted mix and match designer sandals fashioned and inspired by Africa.
Images Credit: Simon Deiner/SDR Photo
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