Monday, 31 March 2014

Media Release: Chivas 18 Crafts The Ultimate Sensory Experience For The Modern Gentleman

 











































Chivas 18 celebrated its Modern Gentlemen campaign, as well as the brands values – tradition, heritage, craftsmanship and uncompromising quality – at a prestigious Chivas 18 Crafted for the Senses event, held at the modern CIRCA gallery in Rosebank,

Explains Johann van Zyl, Marketing Manager, Pernod Ricard South Africa, “Crafted by the creativity of master blender Colin Scott, Chivas 18 marries 85 flavour notes to create a unique whisky, both rich and complex in depth and flavour. Chivas 18 is intended to act as both a cerebral and sensory stimulation for the modern gentleman, reinforcing the complexity of this remarkable whisky.”

“The objective was to create a modern, luxurious experience that would emphasise the fact that this award-winning whisky is specifically crafted to indulge and please the senses.”

McDonald Mabidilala, brand manager for Chivas Regal explains that the event encompasses all the values of Chivas 18, “Charisma, character and entertainment are all traits of this vibrant whisky and those who enjoy it. The stunning venue and the theme of the event perfectly reflect these traits, and truly engage the senses of our attendees.”

Gourmet cuisine was on hand too, to scintillate the taste buds courtesy of Vicky Crease catering. The dishes were specially created to complement the evening, and consisted of a menu that included fine-dining dishes such as delicious poached prawns with fresh fried scallops and fresh pea tendrils.

To engage the sense of sight, limited edition Chivas 18 bottles were displayed on plinths surrounded by mirrors, to display the bottle’s multiple facets, and a commissioned Chivas Pininfarina 3 ice sculpture wowed the audience.

Guests were also treated to a particularly special whisky discovery by Chivas Regal global brand ambassador Max Warner.

Said Max, “It’s been several years since I was in South Africa, so I was very excited about coming back and supporting the Chivas Regal activations; especially the Chivas 18 crafted for the senses experience. Whilst the Chivas Regal brand, as a luxury blended scotch has a very strong global reputation, it is Chivas 18 specifically that speaks to our modern man - specifically gentlemen - in a stylish and sophisticated manner, suitable for the discerning palate of the high-end luxury consumer.”


“It is our hope that all our guests left satisfied and indulged, with a new-found love and respect for Chivas 18, as well as a far greater understanding of the luxury and complexity of this award-winning whisky that is enjoyed the world over by the most discerning and influential of gentlemen,” concludes van Zyl.

From The Desk of: Belinda Cooper | Lion’s Wing Brand Communications | belinda@lionswing.co.za

P.S I had the BEST salmon at this event, I still dream about.